Online communities are all about people and conversation. You need to provide people with a reason to interact with you, something to talk about, and a reason to continue to participate for the fun or information or support. Including strategic planning, high-level consumer engagement, and community management, including analysis and reporting, Community Programming defines the community cultural model, stimulating and managing deep consumer-to-consumer conversational interaction across social channels. It sets the story, tone, and context for emotional connection, as well as providing a roadmap for social program deployment. Key Community Programming services are described below:

 * Social Audit and Scorecard: An analysis of a brand’s social efforts to evaluate the degree to which they demonstrate best practices for social media marketing engagement.

* Community Programming Plan: This plan outlines the emotional structure of the community (the kind of party), and how it will be deployed and managed. LiveWorld provides top-level recommendations for initial and ongoing community content, feature use, and programming strategy.

* Conversation Calendar: Get them talking and keep them talking. The Conversation Calendar serves as a topical program guide for dialogue laid out over the term of the project.

* Community Programming Engagement and Development: As part of a strategic community content programming plan and associated conversational calendar, our community programming experts initiate conversations, author content, guide people-to-people interaction, stimulate the emotional flow of the community, and perform high-level content curation.

* Tone/Insight Report: A monthly qualitative report to analyze all activity for the prior month, producing 1-3 actionable insights that can be implemented within 30-90 days to deliver improved social media marketing performance.

* Competitive Analysis Report: Know what your competitors are doing using social media—and how they’re doing with it. Our team researches and presents an overview of current social media initiatives/implementations of up to 3 of your competitors.

* Social Media Crisis Response: If needed to evaluate, size, recommend, and deploy distinct programming plans for dealing with crises, LiveWorld senior strategists guide the brand through recognition to appropriate response and possible opportunities that may arise as a result of the critical events.

* Social Crisis Management Boot Camp: Our senior community programming staff conducts this training program for in-house strategists and community managers on how to identify, escalate, and manage crises on social venues, including recommended approaches for engaging partner agencies. Cross-functional fire drill included.

* Community Manager Training & Support Program: LiveWorld trains and provides ongoing support for the brand’s in-house Community Managers — including basic and advanced training modules, regular coaching, and review seminars.

* Social Evangelism: As you stretch out across the social landscape most pertinent to your brand, LiveWorld staff can assist, speaking as brand voice across social web, promoting and pointing to brand venues.