LiveWorld moderators provide the human touch by examining each piece of user content that comes into brand venues or posts to external venues across the web. From the vast amount of content posted every day, moderators can categorize the best, the worst, or any other category of activity that brands specify (e.g., product- or brand-specific, customer service, items for featuring, etc.). Such curation makes sense of the massive volume of customer input, and, with further analysis, provides brands with actionable insight based on the roll-up.

Whether dealing with material aggregated by our LiveWorld Curator tool, or user posts coming directly from the Facebook Wall or other community venues, moderators can tag individual items via our Advanced Power Moderation tools, selecting tags based on brand guidelines for content characterization. The tool then generates a specific insight tagging report that provides the basis for further analysis and insight.