Brands and agencies can aggregate and curate Twitter (and later, other social networks) with a human touch using the LiveWorld Curator platform along with the LiveWorld Moderation Services solution. Curator makes it possible for your brand to aggregate the social web, then select or “curate” content relevant to your customers — providing a one-stop location for them to see user-generated content about the brand and other related themes. Powerful curation, moderation, and insight tools, combined with LiveWorld human moderation services, ensure the content is curated for customer relevance, moderated to be spam free, and tagged for actionable insight.
Given the problem of finding the most relevant messages in the huge number of posts coming in every, Curator allows brands to set a list of keywords and then curate exactly the right messages, using the human judgment of moderation services. Because those messages can be tagged during review, brands can further track and learn from what people are saying. And finally, Curator makes it possible to re-distribute brand-approved, unsolicited user-generated content to other venues (like a Facebook Page, community site, or affiliate site).
Curator features:
- Easy configuration: An easy-to-use wizard to reconfigure source content targets and filtering on the fly
- Customizable display widgets: To present the curated content on a website or Facebook page
- API: Includes an API to allow digital agencies to completely customize the content display for unique user experiences including feeding out to digital ads, broadcast, and mobile media
- Human moderation combined with Advanced Moderation Tools: Comes with LiveWorld proprietary human Moderation Services and Advanced Moderation Tools, moderating and curating up to 1,000 user-generated posts/hour/moderator, with workflow process management for maximum scale, quality, and flexibility
- Insight Tagging: Tags each posts with brand-designated, customizable characteristics for unparalleled qualitative, flexible, and systematic insight
