Structured Environments for Dialogue and Support

–> Request a demo of Facebook Forums.

While Facebook provides a discussion board on brand pages, it’s a random series of threads that roll off into other pages, a challenge to hosting ongoing discussions in a number of different categories. LiveWorld Facebook Forums provides a robust forum that makes it easy for customers to engage with each other and with your brand in a structured conversational format.

Brands can set up multiple forums, each with unlimited topical threads. The logical structure presents users with an organized way to find and focus on the topics that most interest them.

Facebook Integration and Network Effects

LiveWorld Facebook Forums present deeper interaction options while keeping the Facebook experience intact. Fully consistent with the expected behavior, clicking on a username in the Facebook Forum links to the user’s Facebook profile. And when your fans post to the forum, their contributions show up on the brand Wall, plus on the users’ own activity streams—so their friends see them as well. Your brand then benefits when fans’ friends click on those contributions, as they’ll be linked back to the posts in the Facebook Conversation App—offering exposure to a whole new set of potential participants.

Moderation and Reporting

Moderating discussions on the Facebook native application is awkward; there’s no way to see only what’s new, so systematic perusal of content isn’t assured. Facebook Forums come with LiveWorld Advanced Power Moderation Tools, which are optimized for fast, efficient moderation, and include capabilities for pre-screening, post-screening, escalation, tracking rejection, and banning problem users, as well as anti-spamming tools. Moderators can see any newly posted content since the previous moderation session, assuring that everything has been vetted against standards, responded to as appropriate, and/or escalated. The LiveWorld data warehouse reports round out the offering with more metrics than are provided by Facebook — standard usage metrics such as number of page views, posts, new users, active users, unique visitors, subscription emails, and active threads.