LiveBar™: Instant, Contextually Relevant Community for High Traffic Site Pages


Planning, building and managing an online community involves commitments of time and resources that, frankly, are just not feasible for all web properties. But the problem remains—how do you improve site stickiness without latching on to the popular trend of real-time social interaction? Today, most content sites aren’t particularly “sticky,” yet integrating an online community into a content site demands significant expense. If you have a community site, most likely it’s separate and distinct. How do you leverage the investment already made in your content site and improve length of stay and engagement?


By adding that real-time conversation that users want.


LiveBar™ offers a quickly implemented solution to add conversation and interaction to any existing site page. With just a fast build on our end, you’ll add real-time conversations and community on your web property—all by adding one snippet of JavaScript code to just those pages where you want it.


If you’ve got a site with lots of content, it probably doesn’t make sense to have community features on every page. But, it does to add real-time conversation to sections with high traffic volume—for example, content areas about a current program, or hot topic, like politics. Using LiveBar, you can add conversational elements to just those sections, and enhance the experience for those users.


LiveBar also gives you more space to add premium advertising inventory to those popular, and typically sold out, pages.


How LiveBar Works

Unlike a separate, stand-alone community experience, LiveBar is integrated into the existing web property through a social action bar. Clicking the bar brings the community elements up as a transparent overlay on top of your content page. Visitors to that section have a reason to stay and engage further with your content—and return for more. Now, any page that can benefit from community has one in minutes—all by adding one simple string of javascript to the existing page. Without the long-term investment into a community implementation, it now makes sense to bring robust community that’s content-specific, adding high relevance to the experience. Because it’s context-oriented, LiveBar knows where it is, and only brings up the community associated with that particular page, group of pages or section.


This contextual relevance also adds value for additional ad inventory, offering your advertisers or sponsors content-specific targeting. To input advertising, just point LiveBar to your ad server, and LiveBar does the rest.


With a very quick install and seamless integration into your existing web property, LiveBar has minimal set-up costs, especially because it works with your existing design. Fully-hosted, the ongoing costs are for page-views, and, if necessary, community moderation and management services.


LiveBar is available as a stand-alone platform, but also integrates into LiveWorld’s Community Center 2.1 and Moderation Server platforms.


LiveBar Features

Your instant community has many of the same features that a typical user would expect from a community site – all accessible without leaving the content area they’re interested in:

LiveBar is a game-changing platform for companies, brands and publishers who want the community elements but don’t want to invest in or manage a separate community environment.


Other information and links:

Screenshots, Screencasts, and the LiveBar Press Release.


To find out more about LiveBar and get a demo of this revolutionary community solution, contact us today.