Central to successful execution of the brand’s strategy, the Community Content Programming Plan outlines the emotional structure of the community (the kind of party), and how it will be deployed and managed. The plan provides top-level recommendations for initial and ongoing community content, feature use, and programming strategy.

Once the programming plan is in place, the Conversation Calendar gives the Community Engagement Specialist a roadmap for getting people talking and keep them talking. Serving as a topical program guide for dialogue laid out over the term of the project, LiveWorld planning includes freedom and guidance for the Community Engagement Specialist to include timely, useful, or entertaining material that comes up and may be of interest to the audience, while falling in the brand cultural aura and/or strategy.

If needed to evaluate, size, recommend, and deploy distinct programming plans for dealing with crises, Social Media Crisis Response planning is available to guide the brand through recognition to appropriate response and possible opportunities that may arise as a result of the critical events.

As brands stretch out across the social landscape, LiveWorld Social Media Evangelism senior strategists guide the brand through recognition to appropriate response and possible opportunities that may arise as a result of critical events.

For training on how to identify, escalate, and manage crises on social venues, LiveWorld senior community programming staff conducts a Social Media Crisis Management training program for in-house strategists and community managers, including recommended approaches for engaging partner agencies.

LiveWorld can also train and provide ongoing support for the brand’s in-house Community Managers with our Community Manager Training & Support Program — including basic and advanced training modules, regular coaching, and review seminars.

Reporting and analysis

Numerous reporting and analysis services provide options for brands at any stage of social media implementation:

* Tone/Insight Report: A monthly qualitative report to analyze all activity for the prior month, producing 1-3 actionable insights that can be implemented within 30-90 days to deliver improved social media marketing performance.

* Competitive Analysis Report: Know what your competitors are doing using social media—and how they’re doing with it. Our team researches and presents an overview of current social media initiatives/implementations of up to 3 of your competitors.

* Social Audit and Scorecard: An analysis of a brand’s social efforts to evaluate the degree to which they demonstrate best practices for social media marketing engagement.