A great party or other social gathering depends heavily on participants behaving in a way consistent with the occasion. Moderation guarantees that the atmosphere doesn’t take a dive, based on inappropriate content and/or behavior. Moderation protects brands by ensuring an environment fully consistent with the brand’s culture. LiveWorld services include these:
Content Moderation: Reading or viewing user content, vetting it against the guidelines and brand direction, and taking appropriate action — approving, deleting, or escalating the post.
Brand Interaction: Posting brand-provided content and responding in conversational tone to user questions, comments, or complaints, according to brand direction and policy. This service may involve considerable user interaction, but within limited scope based on project defined goals and guidelines.
Operational Support: Deep involvement in client process, often with client contact, complex decision-making components, and user interaction.
Moderation Management: Setup and planning of the moderation services, including review of client’s goals, development of guidelines and schedules, selection and training of moderators, and weekly calls. Also included is ongoing management of the moderation team, including changes to guidelines, schedules, moderators, additional training, reporting, escalations, issues, and opportunities.
Advanced Power Moderation Tools: High-speed moderation tools for the Facebook Wall, WordPress blogs, digital agency-built custom sites/pages, community sites, and LiveWorld applications. With these tools, LiveWorld moderators can vet up to 1,000+ posts per hour on the Facebook Wall. Based on an enterprise-class server, the toolset increases speed, efficiency, and flexibility; permits insight tagging of posts; allows approved brand response posting; and controls quality and tracking across multiple pages and sites at the same time. Note that the LiveWorld Moderation Server and our moderation are available whether you use our online technology, have your own platform, or use another third-party system.
