The LiveWorld strategic team works with brands and their agencies to develop a cultural model that drives engagement across social channels. Brands can use the resulting social brief to direct the deployment of social venues (Facebook page, Twitter, and brand community sites) and inform the rest of the marketing mix.

The focus is specifically on creating a model that reflects the brand’s values and goals, and which can be deployed as the conversational and emotional relationship dynamic among consumers on the social venue.

We define a Community Architecture as consisting of a Socialized View of the Brand, Community Culture, Brand Participation, and Marketing Integration. The result is a higher level of consumer engagement, loyalty, and word of mouth.

The program is available in two formats:

* Socialized Brand & Community Architecture Workshop: One- or two-day on-site workshop engaging 5-20 people from the client and its other agencies. The workshop is lead by a LiveWorld executive-level strategist, and includes advance work (initial discovery review, pre-interviews), the workshop itself, a follow-up extended LiveWorld team creative brainstorm, and follow-up Social Brief report.

* Socialized Brand & Community Architecture Review: Simpler (less time, lower budget) program, engaging 1-3 of the client’s personnel, and lead by a LiveWorld Senior Community Programming Manager. Includes discovery, on-site meetings with the client team, and development of the Social Brief.