LiveWorld helps brands define, create, and manage an online party among your customers, driven by dialogue and relationships, with your brand participating. We bring deep experience to a solution designed to provide you the smarts, people-power, and technology support required for great social environments.

1) Strategy: What kind of party is the brand’s community? Working with the client, we create a social brief, aligning brand positioning with the consumer dialogue experience.

2) Management: Running the party. Moderation provides content review (bouncers) and brand response to users (content presenters). And Community Programming (the party planner) creates community content programming plans, prepares social crisis response, and guides community engagement, driving the conversation/relationship flow among customers (DJ-Host).

3)  Insight: metrics, insight tagging, and qualitative reporting to derive meaning from the whole of customer input.

4)  Conversations: Curator, Facebook Forums, Facebook Ask & Answer, and branded community sites and pages are platforms to support and facilitate the social experience.

Core to our vision is this set of beliefs:

• Dialogue and relationships have a transformative power to positively affect the consumer experience and brand loyalty.
• Brands are people and should come across as friends to their customers — who understand that we all need to express ourselves, connect to each other as friends, and give/get attention.
• Technology is best used to support humans, making judgments in context and connecting people to people.