Category: customer engagement in social media

How to Resolve Customer Service Issues on Social Media

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liveworld post by: liveworld

Part 4 in the Series: Social Customer Service 72% of consumers expect resolution within one hour when using social media for customer service issues, according to Milward Brown Digital. That’s not a lot of time. What’s more, Simply Measured found that for the 30% of brands that do have a dedicated customer service handle on […]

The Keys to Customer Engagement on Social Media

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liveworld post by: liveworld

Part 3 in the Series: Social Customer Service Customers have high expectations for social customer service. At LiveWorld, we’ve found that 42% of consumers expect a response from companies on social media within an hour. However, many companies are failing miserably at meeting those expectations – 33% of consumers who reach out on social media for […]

Maximize the Customer Experience in a Socially Charged World

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liveworld post by: liveworld

Social customer experience is the chief battleground for brands; it is where consumers’ eyes, ears, minds and hearts are. How can you Maximize the Customer Experience in a Socially Charged World? LiveWorld CEO, Peter Friedman, prepares your brand for battle in his presentation for the Marketing Profs Virtual Conference Series. According to Gartner, 89% of […]

How to Drive Customer Acquisition with More Responsive Social Customer Experiences

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liveworld post by: liveworld

At LiveWorld we recently conducted some research on social customer experiences. Through our research we found that 74% of retailers don’t have a social media strategy to improve the customer experience, and that the same percentage don’t have a plan for influencing the buying process through conversations. Yep, 74%. That’s startling. The data from social media and conversations […]

CEO, Peter Friedman, Interviewed on Sun Coast Live

liveworld post by: liveworld

Peter Friedman joined Guy Wehman in this interview aired on Sun Coast Live. Listen in as Peter talks about his time at Apple, experiences at the Social Shakeup Conference, and how social media is affecting current day situations in the Middle East & the NFL. Peter also discussed the changing world of marketing and advertising, which […]

Two Tests: Social Media Dream or Dud?

Peter Friedman post by: Peter Friedman

Would you ever host a party and spend the entire time talking only about yourself—or, going a step further, selling yourself—to guests? Would you ever want to attend a party like that? Of course not. A brand’s presence in social media is very much akin to a party, one they want customers to like, speak […]

What is Real Social Media Engagement?

Peter Friedman post by: Peter Friedman

At some point, every social media director has to sit down and show their boss that their social strategy is “working.” When that moment comes, they typically turn to an engagement metric—say, the ratio of average total of likes, comments and shares on posts to the total number of fans. This isn’t a bad metric. […]

How to Scale Social and Maintain Customer Engagement in Regulated Industries

Peter Friedman post by: Peter Friedman

Social media marketing for companies in regulated industries poses special challenges—challenges such companies can, and should, face if they wish to remain competitive. The ability to engage deeply with customers in social will increasingly define the world’s best-of-class products and companies. Drawing on our experience at LiveWorld, working with major brands in the pharmaceutical and […]

Your Brand Could Use a Sense of Humor. Seriously.

liveworld post by: liveworld

Did you know humor can help you engage with your customers on social media, clarify your brand’s voice, and extend your social reach? It’s true. Here at LiveWorld, we encourage our clients and their brands to tap into their sense of humor every once in a while—it draws an audience in, extends a welcoming hand, […]

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