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Category: how to improve customer experience and relationships

How brands build relationships online

Many of the events we celebrate are keyed to relationships. Among them: Father’s Day, when we think of one life’s essential relationships; graduations, when we celebrate the achievement of our those who may be related via family or friendship; and weddings, when two who have developed a close personal relationship tie the knot. While these relationships are […]

Getting ready for Facebook pharma changes

post by: Jenna Woodul

Facebook has decided to no longer allow pharma companies to “whitelist” their Pages. What this means: Up until now, pharma companies with Facebook Pages could request that Facebook disable the ability for people to comment on and/or Like brand posts. This exception should not be confused with the ability every Page has to disable the capability for […]

Social media's future isn't about content; it's about relationships

Editor’s note: This post from Peter comes as a response to Geoff Livingston’s piece, “The End of the Social Media Adoption Road.” Geoff has a well-thought-out article, but I challenge its fundamental conclusions: 1) “We’re rapidly approaching the end of the technology adoption curve for social media.” 2) “By year end 2011, social media will […]