Category: pharma marketing through social media

Your Patients & Customers Are Trying To Engage With You On Social Media. Are You Ready?

peter-friedman
liveworld post by: liveworld

It’s time for pharmas and healthcare companies to engage with their patients on social media. Because smartphones are the center of the customer experience, patients expect 1-on-1 direct dialogue. ; These conversations can directly contribute to the patient journey and the overall patient experience. And they can have a big impact on your bottom line. […]

How a Pharmaceutical Company Gained 107,000 Facebook Likes in One Month

liveworld post by: liveworld

When animal pharmaceutical company Zoetis spun off as a separate company from Pfizer Animal Health, it needed to establish brand equity and recognition, and do so quickly.  Turning to Facebook, and with the help of LiveWorld, Zoetis set up company-wide rules for social media through a customer-focused strategy and was able to cultivate 107,000 Facebook […]

How to Scale Social and Maintain Customer Engagement in Regulated Industries

Peter Friedman post by: Peter Friedman

Social media marketing for companies in regulated industries poses special challenges—challenges such companies can, and should, face if they wish to remain competitive. The ability to engage deeply with customers in social will increasingly define the world’s best-of-class products and companies. Drawing on our experience at LiveWorld, working with major brands in the pharmaceutical and […]

Social Media Safeguards for Healthcare and Regulated Industries

Peter Friedman post by: Peter Friedman

Social media has tremendous power as a tool for effective, affordable marketing and customer service — and yet many companies in highly regulated industries, such as healthcare, avoid engaging it for fear of the legal and regulatory challenges it introduces. As the CEO of a company that works with major brands in the regulated pharmaceutical […]

Legal & Marketing Panel Wrap-up

Gregg Turek post by: Gregg Turek

Earlier this week, LiveWorld held its first social media lunch and learn event in Bridgewater, New Jersey. Modeled from the success of a similar event at Social Media Week 2013, the event brought together an intimate group of like-minded marketing professionals for a case study presentation and panel discussion over lunch. Zoetis kicked off the […]

Jay Bryant to Pixels & Pills: Pharma brand marketing on Facebook is a manageable risk

liveworld post by: liveworld

Following a discussion that he led at the BDI Social Communications & Healthcare 2011 roundtables last week, our LiveWorld Sales VP, Jay Bryant, checks in with Pixels & Pills’ Sarah for a conversation about social media’s impact on the pharmaceutical industry. In the interview, Jay addresses the concern that many pharma brands raise as they participate in social […]

Adverse events only small percentage of comments on pharma Facebook Pages

liveworld post by: liveworld

August 15, 2011 looms as the date when disease-state and over-the-counter (OTC) pharma brands will no longer be able to prevent fans from commenting on their Facebook Pages. This also means an obligation to watch for and report all adverse events (AE) on the Page. So how much AE content should pharma brands realistically expect? To […]

Presentation on Facebook pharma changes

liveworld post by: liveworld

Changes are coming to Facebook that will require pharma companies to allow fan comments on their Wall posts. And in the presentation below, LiveWorld Chief Community Officer Jenna Woodul shares how pharma marketers should prepare for this new two-way environment.   Pharma Facebook Changes View more presentations from LiveWorld ——   This post is part […]

Getting ready for Facebook pharma changes

Jenna Woodul post by: Jenna Woodul

Facebook has decided to no longer allow pharma companies to “whitelist” their Pages. What this means: Up until now, pharma companies with Facebook Pages could request that Facebook disable the ability for people to comment on and/or Like brand posts. This exception should not be confused with the ability every Page has to disable the capability for […]

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