Category: pharma marketing through social media

5 Key Strategies to Enhance Pharma Social Media Marketing Campaigns

Pharmaceutical blister pack
Dawn Lacallade post by: Dawn Lacallade

Social media is integrated into the daily lives of consumers, often engaging with brands for customer service support – except when it comes to pharmaceutical companies. Regulations have often deterred pharma brands from the open social media dialogue consumers experience with retail, travel and hospitality brands. However, the demand for conversational interactions via social media […]

Use these 4 Proven Healthcare Social Strategies to Break Through to Patients and Consumers

4 Proven Healthcare Social Strategies
liveworld post by: liveworld

There’s one sure-fire way to break through to your patients and customers: having 1-to-1 conversations. And the most practical way to do that is through social media. We’ve found four main healthcare social strategies that every healthcare marketer needs to consider. By tapping into the transformative power of social media, pharmaceutical marketers can increase engagement and […]

The Pharmaceutical Marketer’s Forecast for 2017: Pharma Customer Service goes Digital

Social Customer Service
liveworld post by: liveworld

Pharmaceutical Customer Service is going Digital Social media has definitely matured. Not only has it become embedded in many people’s daily routine, customers expect their interactions with brands and companies to actually be social. We’re finally at a point that most consumer brands recognize that it’s crucial to provide customer service on social channels. Pharma […]

The Pharmaceutical Marketer’s Forecast for 2017: Branded Rx Comes out of the Darkness

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liveworld post by: liveworld

Pharmaceutical companies are great at communicating, but are they any good at being social? According to Bowen Craggs & Co., in 2016 four of the top 10 online communicators were pharmaceutical companies. David Bowen, cofounder of Bowen Craggs & Co., said, “A lot of these companies are using their corporate websites and associated social media channels […]

Pharma Marketers, Start Working With Messaging Apps Now

Pharma Marketers and Messaging Apps
liveworld post by: liveworld

Its Time to Build an Engagement Playbook for Pharmaceutical Marketing There’s a shift going on in social media right now, a shift back towards more conversational engagement with customers and patients across all social channels, and messaging apps, like Facebook Messenger are the driver. This is great for pharmaceutical companies and pharma marketers. Pharma marketers […]

Improve Patient Engagement in Social Media for Pharmaceutical Companies

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The history of pharmaceutical companies and social media is about improving patient engagement, remarkable experiences and conversations  Social media represents a huge opportunity for pharmaceutical marketers to improve patient engagement. By creating a variety of disease-state and healthcare communities, they can nurture direct conversations between customers, patients, and their brand. While this can lead to […]

Patients Are Trying To Engage With You On Social Media. Are You Ready?

Peter Friedman, CEO LiveWorld
liveworld post by: liveworld

It’s time for pharma and healthcare companies to engage with their patients on social media. Because smartphones are the center of the customer and patient experience, patients expect 1-on-1 direct dialogue. Patient engagement is now more important than ever before.   These conversations can directly contribute to the patient journey and the overall patient experience. […]

How a Pharmaceutical Company Gained 107,000 Facebook Likes in One Month

liveworld post by: liveworld

When animal pharmaceutical company Zoetis spun off as a separate company from Pfizer Animal Health, it needed to establish brand equity and recognition, and do so quickly.  Turning to Facebook, and with the help of LiveWorld, Zoetis set up company-wide rules for social media through a customer-focused strategy and was able to cultivate 107,000 Facebook […]