Category: reporting social media stats and metrics

Three Things You Need to Know About Facebook Reactions

Facebook_Reactions_Blog_Header
post by: Mark Williams

Facebook recently released five new ways that people can interact with content beyond the traditional like, comment, and share buttons by introducing Reactions, which include: love, haha, wow, sad and angry. While there are many articles that describe how Facebook Reactions will affect social content marketing strategies, today we’re taking a peek at the nuts […]

The Social Media Metrics That Support Brand Marketing KPI’s

Jennie Chen post by: Jennie Chen

Marketing in the era of social (or the connected consumer) involves brand listening, and allows brands to better understand consumer behavior, to optimize marketing messages that drive acquisition, conversion, or loyalty. Evaluating metrics native to each social media platform is merely the starting point in understanding how content is resonating with consumers. Measuring What Matters What […]

Social Media ROI Doesn’t Start with Measurement, It Starts With Goals

liveworld post by: liveworld

In this article for the American Marketing Association, Peter Friedman, LiveWorld CEO, explains the struggle that many companies, and their CMOs, have with proving the ROI of social media. Peter goes on to offer ways to demonstrate awareness, insight and ROI from social media. He also offers clients examples on attaching ROI and sales to […]

Generate 10x ROI Through Your Social Media Program

Peter Friedman post by: Peter Friedman

You can’t measure ROI that’s produced by social media programs. That’s a giant myth. You can. To quote Stephen Quinn, CMO, Walmart, “I’m always baffled when I hear people say, ‘It’s really hard to prove the ROI.’ We have ROI that’s really strong. And, it’s transforming our organization.” So how does a company achieve astonishing […]

10X ROI on Social Media

Peter Friedman post by: Peter Friedman

It’s a myth that you can’t measure return on investment that’s produced by social media programs. You can. To quote Stephen Quinn, the chief marketing officer of Wal-Mart, “I’m always baffled when I hear people say, ‘It’s really hard to prove the ROI.’ We have ROI that’s really strong. And it’s transforming our organization.” So […]

What is Real Social Media Engagement?

Peter Friedman post by: Peter Friedman

At some point, every social media director has to sit down and show their boss that their social strategy is “working.” When that moment comes, they typically turn to an engagement metric—say, the ratio of average total of likes, comments and shares on posts to the total number of fans. This isn’t a bad metric. […]

How Facebook Insights impacts News Feed Optimization

liveworld post by: liveworld

Written by former LiveWorld employee, @BryanPerson How are you using Facebook Insights to measure your brand’s ongoing marketing efforts? Helen Todd from Sociality Squared will join on me a Facebook News Feed Optimization panel later this week at BlogWorld & New Media Expo to discuss that very question. But until then …  here’s Helen’s initial take on how she sees and […]

Grade your Facebook Page with our Social Scorecard

post by: Mark Williams

Now that marketers everywhere have hopped on the social media marketing bandwagon, the next big wave of discussions and advancement across the industry will focus on measurement, analytics, and insight. Call Phase One officially over; the paradigm shift has occurred. No one is asking “should I be doing social media marketing?” anymore. The big question in […]

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