Category: social roi calculation and optimization

Increasing the ROI of Social Media Marketing

Measuring social media success can be a bit more challenging than that of other marketing channels. Nevertheless, it’s a myth that you can’t measure return on investment that’s produced by social media marketing programs. You can. In fact, some of America’s top brands (such as Walmart) are getting 10x the return on investment from social […]

The Social Media Metrics That Support Brand Marketing KPI’s

Jennie Chen post by: Jennie Chen

Marketing in the era of social (or the connected consumer) involves brand listening, and allows brands to better understand consumer behavior, to optimize marketing messages that drive acquisition, conversion, or loyalty. Evaluating metrics native to each social media platform is merely the starting point in understanding how content is resonating with consumers. Measuring What Matters What […]

Social Media ROI Doesn’t Start with Measurement, It Starts With Goals

liveworld post by: liveworld

In this article for the American Marketing Association, Peter Friedman, LiveWorld CEO, explains the struggle that many companies, and their CMOs, have with proving the ROI of social media. Peter goes on to offer ways to demonstrate awareness, insight and ROI from social media. He also offers clients examples on attaching ROI and sales to […]

To Maximize Social ROI, Think Like A Pirate

post by: Mark Williams

Does it seem like you’re spending a lot of time trying to create compelling, engaging content, but still struggling to come up with a social ROI? If you answered “yes,” you’re like many brands that we see across many industries. At SXSW 2014, I led a customer-insights workshop that offered a readily achievable path to social […]

Generate 10x ROI Through Your Social Media Program

Peter Friedman post by: Peter Friedman

You can’t measure ROI that’s produced by social media programs. That’s a giant myth. You can. To quote Stephen Quinn, CMO, Walmart, “I’m always baffled when I hear people say, ‘It’s really hard to prove the ROI.’ We have ROI that’s really strong. And, it’s transforming our organization.” So how does a company achieve astonishing […]

10X ROI on Social Media

Peter Friedman post by: Peter Friedman

It’s a myth that you can’t measure return on investment that’s produced by social media programs. You can. To quote Stephen Quinn, the chief marketing officer of Wal-Mart, “I’m always baffled when I hear people say, ‘It’s really hard to prove the ROI.’ We have ROI that’s really strong. And it’s transforming our organization.” So […]

Don't Be Tricked: LiveWorld's Top Social Media Treats

Peter Friedman post by: Peter Friedman

We’re often asked how we help the world’s biggest brands maximize the results of social. Their daunting task can involve managing hundreds of social pages with hundreds of thousands of comments in dozens of languages. (Actually, LiveWorld supports up to 70 country-language combinations, to be exact.) Here is a quick list of the kinds of […]

Walmart’s Social Is Getting 10X ROI and Tens of Thousands of Daily Interactions

liveworld post by: liveworld

During his morning keynote today at the ANA Masters of Marketing conference, Walmart marketing chief Stephen Quinn said, “Our interactions on Facebook are important.” And if you look at some of his numbers, the comment was probably a major understatement. The Bentonville, Ark.-based retail giant sees a half-million monthly pieces of user-generated content—the lion’s share […]

Top CMO Challenges in Social Media—What’s Your Take?

Peter Friedman post by: Peter Friedman

Most of the Fortune 500 CMOs understand the benefits of social media—more brand awareness for the marketing buck, customer service improvements, heightened customer loyalty, and growth in sales, to name a few. As marketing expert Jeff Hayzlett said to me when I interviewed him recently, “CMOs know social media is the right thing to do. […]

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