Liveworld
post by: Madmix Join Dawn Lacallade, Chief Social Strategist, and Jena Dengrove, VP and Creative Director, for a discussion on how they work with clients to develop breakthrough campaign creative while navigating internal regulatory approval processes.
post by: Madmix Learn about the healthcare and consumer trends that are opening up new opportunities to connect with patients, caregivers and HCPs more often throughout the patient journey.
post by: Madmix Clear measurements pave the way for the right activities, and cross channel measurement helps marketers spend more wisely on social programs that work. A better understanding of how to approach measurement allows marketers to see how considering metrics can aid in creating better social programs.
post by: Madmix How to build an effective social marketing strategy and evaluate current programs.
post by: Madmix Everyone thinks of pharmaceutical companies as behind the times. But pharma companies actually are using social media in the most engaging ways and making consumers stand up and say, “Wow!” LiveWorld’s healthcare practice has some great examples of pharmaceutical brands using social media in pioneering ways to reach consumers.
post by: Madmix Watch to learn how pharmaceutical marketers can build trust, provide direct dialogue, and develop relationships with patients, healthcare providers, and caregivers.
post by: Madmix Download a PDF of the new book, The CMO’s Social Media Handbook by LiveWorld CEO, Peter Friedman.
post by: Madmix Facebook Canvas is a new type of post that hits the marketing sweet spot: a combination of interesting & effective brand storytelling with low-cost targeting capabilities that engages users on mobile devices.
post by: Madmix When in the throes of a crisis or tragedy it’s important for brands to be prepared with responses that show respect, mirror the national feeling and, don’t offend. Read this white paper for advice on National Crises and social media.
post by: Madmix Companies often approach social media disjointedly, implementing social, and setting goals and strategy later. Results can be duplication of effort and unmanageable social channels. Read this paper to assist in finding efficiency and value.