Making Money on the Web

November 02, 2000

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Toria: What does Vindigo actually do?

David Joerg: It's real easy. It's for your Palm or Handspring. Tell it where you are in your city and with a few taps, you can find the nearest and best restaurants, shops, bars and theaters.

Niki: What cities do you have on Vindigo, and do you take requests for more?

David Joerg: Twelve cities - New York, San Francisco, Boston, Chicago, Washington, Seattle, L.A., Dallas, Philadelphia, Atlanta, London, and Ft. Worth! Please send your request for more cities, absolutely.

Curious: When do you expect Vindigo to be worldwide, instead of just in large cities?

David Joerg: Wireless is going to help a lot with that. Also, as mobile devices penetrate a greater percentage of the mass market, the economic justification will be created for broader and deeper pools of content.

Moneyhungry: Where do you get the ideas to make a successful product?

David Joerg: Real life!

Valleygirl: What are its possible applications? Are you aiming at tourists or another market?

David Joerg: There are a lot of applications really for any location-based information service. Vindigo today is aimed at residents, but our technology can be used to make services for tourists, sales forces, real estate guides, and many other kinds of location-based services.

Moneysaver: About how much does one of these cost?

David Joerg: Vindigo is free. Although, of course, you pay for the mobile device.

Neo: Do you like hearing the good feedback from users? I have Vindigo and I love it (San Francisco)!

David Joerg: Thank you! We'd love to hear your ideas about how to improve the service.

Maurice: In the beginning, when no one understood your idea, did you ever get discouraged?

David Joerg: We were lucky. We got a lot of encouraging feedback pretty much from the beginning. One potential investor declined to invest, saying that it wasn't "Internet enough."

Kimberley: What was your experience in computer programming before this?

David Joerg: I started programming when I was eleven. I love it!

Tom: Did you ever think you'd have your own business?

David Joerg: I kind of always knew I would. Actually, I started my first business when I was 16. I made a computer game.

Goodidea: Is Vindigo still available via the Internet, to be downloaded to your computer?

David Joerg: Absolutely.

AuggieDawgie2: Where do you see yourself 10 years from now?

David Joerg: Ha, ha, ha. Lord knows.

Chicajess: I would like to know if you have any advice for people just starting out in the high-tech industry. Any lessons for us?

David Joerg: Do something you believe in. Something that you like and that makes sense to you.

Diamond: Where did you get your information from? How did you decide which were the best restaurants, etc.?

David Joerg: We get all our information from other companies that specialize in gathering this kind of information - Zagat, The New York Times, The San Francisco Chronicle, etc.

Auggie Dawgie2: What other features do you offer?

David Joerg: We also give walking directions, telling you exactly how to get to where you're going.

Auggie: Is Vindigo something like OnStar?

David Joerg: It serves a similar purpose, but gives you a greater depth of information, and works wherever you are. You don't have to be in the car.

T: What was the biggest unforeseen challenge you faced in creating Vindigo?

David Joerg: Managing the growth of the company. We expected that challenge - we've gone from 2 people to 45 people in 15 months - but it's still amazing just how hard it can be to manage all that growth.

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