"HyperWars"

March 05, 1999

Author Bruce Judson chats about his latest book, "HyperWars: 11 Strategies for Survival and Profit in the Era of Online Business," a guide to running a successful online business.

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CCCheer: Welcome to NetCafeLive where we host authors and celebrities throughout the month. Thanks for joining us! Borders NetCafeLive is a joint production of Borders.com(tm) & Talk City(tm), a Talk City, Inc. Production. Tonight's guest is Bruce Judson, here to talk about his book "HyperWars-11 Strategies for Survival and Profit in the Era of Online Business." Bruce Judson needs no introduction. Bruce is a pioneering expert in Online Commerce. He is the co-founder of Time Warner's web-site, Pathfinder. His book in 1996, "Net Marketing" was one of the bestsellers. He is a graduate of Dartmouth College and holds advanced degrees from both The Yale Law School and The Yale School of Management. "HyperWars" is written by Bruce Judson with Kate Kelly, who has over 14 books in her name. Borders.com and Talkcity.com is pleased to welcome tonight's guest Bruce Judson. Welcome to Talk City! Its great to have you with us Bruce, could you tell us about "HyperWars"?

Bruce Judson: Greetings! Thanks great to be here. Sure, Cheer, I have a long experience in new media. As one of the founders of Time Warner Pathfinder I started Roadrunner the high speed Internet access service and as the author of the 1996 bestseller "Net Marketing,” I found that people were constantly asking me questions like “What should I do to make sure my business stays successful?” “Will I have a business?” “And Will I have a job?” People at social gatherings always asked me that. I constantly found when I answered these questions I found a crowd gathering around me. I wrote the book to provide a practical guide for people in this rapidly changing business climate. I do believe that the Internet is such a powerful force in business that the questions and issues businesses face are not small at all. They are real issues of survival.

Chocochip: I am into exports of fabrics right now. Someone has recommended me your book and I am planning to buy it. I want to set up a business on the net, what should I do? Any tips?

Bruce Judson: The book provides a good overview of the different ways you can use the net to help your business. They range from ways of communicating more effectively with customers and suppliers to using the Internet to cut your costs. I also suggest you take a look at my newsletter which is designed to help small business people to use the Internet. It can be found at www.growyourprofits.com. It is designed to provide you with valuable and current advice.

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