Twibel – What Brands Should Know

liveworld post by: liveworld

Courtney Love is being sued by her former attorney for libel based on a statement she made on Twitter. Who’s next?

While it’s unlikely that brands or their agencies will be talking smack via their Twitter feeds, should they worry about getting sued for something that’s misconstrued — or for what their followers or fans say?

Ellyn Angelotti, an attorney focused social media trends and the law, coined the term “Twibel.” She says that Love’s is the first Twibel case to ever come to trial, and that defamation laws haven’t kept pace with social media.

Angelotti points out that libel law evolved to settle disputes between individuals who had little access to media and large media companies, like newspapers, that could distribute their negative comments to large audiences.

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