Author: Gregg Turek

How to Drive Customer Acquisition with More Responsive Social Customer Experiences

Gregg Turek post by: Gregg Turek

At LiveWorld we recently conducted some research on social customer experiences. Through our research we found that 74% of retailers don’t have a social media strategy to improve the customer experience, and that the same percentage don’t have a plan for influencing the buying process through conversations. Yep, 74%. That’s startling. The data from social media and conversations […]

In the Wake of the Paris Attacks: How Brands Can Prepare for a Crisis to Preserve Customer Experience

Gregg Turek post by: Gregg Turek

Was your marketing team caught off-guard by the recent attacks in Paris? Brands must have assurance that inappropriate content and untimely previously scheduled marketing content is not published on social channels during a crisis. What’s more, brands should take the extra effort to be prepared to pivot when tragedies happen in order to maintain a good […]

Procurement & Marketing working together: Be Social Effectively and Cost Effectively

Gregg Turek post by: Gregg Turek

As social media has become a more valuable tool for the marketing department, brands have developed an increased dependency on agencies, external vendors, and software to manage customer conversations on social. But there’s plenty out there that needs to be managed. For example, if you’re in the pharmaceuticals industry you must track adverse events on […]

Look into the past to make social media work in the future for your brand

Gregg Turek post by: Gregg Turek

No one can exactly see into the future, but some people, like LiveWorld’s CEO & Founder Peter Friedman, comes pretty darn close. Check out the recent Triangulation netcast above where host and renowned technology reporter Leo Laporte interviewed Peter. Not only does Peter providing fascinating details about the roots of social media from his days working […]

Are you taking advantage of the right social channels?

Gregg Turek post by: Gregg Turek

Sure, you’re familiar with Facebook and Twitter. But what about Periscope? Or SlideShare? It can be hard to know if you’re using the right social media platforms for the right audiences. Plus, since Facebook continues to reduce organic, now is the time to extend or change your mix of social channels. For instance, you might […]

Make your Facebook marketing more effective by creating the right mix of organic posts and paid posts

Gregg Turek post by: Gregg Turek

Facebook is changing its algorithms again, altering what content users see from brands. Although the organic reach of Facebook posts has declined significantly from the peak levels back in 2013, this is mostly just for product-centric promotional posts. Your posts can still reach a sizable audience, especially if they are written with strong social content. […]

Turning Browsing Into Shopping On Pinterest

Gregg Turek post by: Gregg Turek

Launched only four years ago, Pinterest is already the #1 ecommerce traffic driver. And with more than 70 million registered users, rapid growth and the launch of new business features, it has become a highly attractive channel for business that deserves full consideration to be a part, even a big part, of social media plans. […]

Scaling Social Media Programs and Maximizing Value Is Easier Than You Think

Gregg Turek post by: Gregg Turek

To paraphrase the late Notorious B.I.G. song, sometimes having more brands can mean more problems, particularly for procurement managers at Fortune 500 companies who need to scale social media programs while still maximizing their value. Redundancy and overwhelmed in-house employees clash with managing user-generated content and protecting the brand. Meanwhile, smaller brands are left to […]

LiveWorld CEO, Peter Friedman, interviewed on AM Ocala Live

Gregg Turek post by: Gregg Turek

LiveWorld CEO, Peter Friedman, joined AM Ocala Live hosts Larry Whitler & Robin McBlane to talk about social media and The CMO’s Social Media Handbook. He discussed how to improve your strategy, how social media affects music sales and small brands, and what retargeting is. Peter also explained the difference between social media marketing and […]

Peter Friedman of LiveWorld interviewed on the Bob Pritchard Radio Show

Gregg Turek post by: Gregg Turek

In this interview, our CEO, Peter Friedman spoke with Bob Pritchard to give a candid look into the social media and marketing industries. Peter uses his years of experience in the social media industry to discuss with Bob how to do social media effectively, how to respond to a crisis, and the importance of understanding your customers. […]