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Slides from my Blogging 101 presentation

Written by former LiveWorld employee, @BryanPerson Yesterday afternoon, I led a Blogging 101 presentation at an all-day seminar on social media, held by San Antonio Chapter of the Public Relations Society of America (PRSA). Here are the slides from my presentation: View SlideShare presentation or Upload your own. (tags: prsasanantonio blogging)

Why negative feedback is good for your community

Written by former LiveWorld employee, @BryanPerson Here’s an interesting nugget from Mitch Joel’s recent post wrapping up the Shop.org Annual Summit: On customer ratings and reviews site, “a negative review converts more effectively into a sale than a positive review.” At first, this might sound counter-intuitive, but think about it: If you’re looking to buy a […]

A blog is not a community

Peter Kim hits on an issue today that I alluded to in a SocialVoice post last week: the real definition of community. It’s troubling — though not entirely surprising — to see that word thrown around so carelessly, as if a blog or a message board on its own is a community. It isn’t. Without people congregating, connecting, […]