Strategy, advice, and inspiration for digital marketing and social media experts

HCP Influencers: 5 Ways to Analyze Digital Opinion Leaders

19 November 2021
Posted by: Danny Flamberg

The pandemic accelerated the number and reach of HCP digital influencers. The urgent scramble for Covid-19 clinical and treatment information pushed the envelope on healthcare providers offering ideas, insights, opinions, and case studies on almost every social media channel. You will be surprised at the number of HCP influencers and the size and scale of […]

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10 Actual Ways To Fix Social Media Right Now

18 October 2021
Posted by: Peter Friedman

Lots of talk goes on these days about what’s wrong with Facebook and social media. Much of the conversation focuses on teen self-esteem, misinformation, and privacy.  People make generalized fix-it statements, such as “break it up” or “get rid of engagement algorithms,” that realistically won’t solve the key issues. Some suggestions would likely have very […]

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Creating Pharma Social Media Content that Breaks Through

8 March 2021
Posted by: Matthew Hammer

Today, it’s harder than ever for pharmaceutical marketers to capture attention. They face noise from a surge in online usage, new platforms and fewer in-person events. How can marketers keep up and stand out? Keep the following in mind to create attention-grabbing and behavior-changing content. ONE: Understand what your audience wants. Patients want to be […]

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Marketers Source UGC for Authentic Voice of the Customer

2 October 2020
Posted by: Danny Flamberg

There is a persistent belief in the wisdom of the crowd. In the public square, this belief plays out in our jury system. Online it plays out daily with the creation and trafficking of user-generated content (UGC). Each day hundreds of millions of photos, videos, social media comments, peer and product reviews, tweets, pins, conversations, […]

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