Strategy, advice, and inspiration for digital marketing and social media experts

Why Facebook EdgeRank and NFO will matter to marketers in 2011

18 December 2010
Posted by: Matthew Hammer, VP- Marketing

Written by former LiveWorld employee, @BryanPerson Will optimizing content for the Facebook News Feed (NFO) emerge as a critical skill for marketers in 2011? Paul Dunay thinks so, and includes the rise of NFO in his list of 11 B2B marketing predictions for the coming year. Here’s why Paul is right on the money with his prediction: There […]

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Facebook marketing case study: Buffalo Wild Wings

24 November 2010
Posted by: Matthew Hammer, VP- Marketing

Written by former LiveWorld employee, @BryanPerson. If your business or brand is developing its Facebook marketing and engagement plan, the Buffalo Wild Wings Facebook Page is a case study worth checking out. In an outstanding presentation at last week’s 2010 WOMMA Summit, Paul Fresher, director of media for the restaurant/sports bar chain Buffalo Wild Wings (BWW), and […]

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LiveWorld strategic community management

11 October 2010
Posted by: Jenna Woodul

Even though community management is increasingly understood as key to a social media strategy, the services it includes can vary. Some of our customers have an in-house community manager, and what they need from LiveWorld is support around best practices. Others look to us to take on the full-time role of managing the community, including […]

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Social media's future isn't about content; it's about relationships

6 October 2010
Posted by: Peter Friedman, Founder, Chairman & CEO

Editor’s note: This post from Peter comes as a response to Geoff Livingston’s piece, “The End of the Social Media Adoption Road.” Geoff has a well-thought-out article, but I challenge its fundamental conclusions: 1) “We’re rapidly approaching the end of the technology adoption curve for social media.” 2) “By year end 2011, social media will […]

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