Strategy, advice, and inspiration for digital marketing and social media experts

Slides from Facebook News Feed Optimization panel

May 25, 2011
Posted by: Matthew Hammer, VP- Marketing

Written by former LiveWorld employee, @BryanPerson. Earlier today at BlogWorld & New Media Expo in New York, I led a panel on Facebook News Feed Optimization, and why it matters to marketers. Along with Helen Todd of Sociality Squared, Chad Wittman of EdgeRank Checker, and Dennis Yu is CEO at BlitzLocal, our hour-long discussion covered best practices for creating engaging content, […]

Read more

Content strategy planning for brands on Facebook

May 24, 2011
Posted by: Matthew Hammer, VP- Marketing

One catch phrase making the rounds in social media circles is, “Content is king.” Indeed, content has the potential to engage your readers and customers — but it can also put them to sleep. Content can have your fans talking about your company or brand, or it can have them scrolling past your status update […]

Read more

How Facebook Insights impacts News Feed Optimization

May 22, 2011
Posted by: Matthew Hammer, VP- Marketing

Written by former LiveWorld employee, @BryanPerson How are you using Facebook Insights to measure your brand’s ongoing marketing efforts? Helen Todd from Sociality Squared will join on me a Facebook News Feed Optimization panel later this week at BlogWorld & New Media Expo to discuss that very question. But until then …  here’s Helen’s initial take on how she sees and […]

Read more

How often to publish Facebook Wall posts

May 21, 2011
Posted by: Matthew Hammer, VP- Marketing

  Written by former LiveWorld employee, @BryanPerson How frequently should you publish new status updates to your company or brand’s Facebook Page? It’s one of the most common questions bandied about by Facebook marketers, and it’s a topic we’ll be tackling head on during a panel on Facebook News Feed Optimization that I’m leading next Wednesday afternoon […]

Read more