Strategy, advice, and inspiration for digital marketing and social media experts

LiveWorld Curator for moderation and insight

9 May 2011
Posted by: Jenna Woodul

A massive amount of content that could be of interest to your customers floods the web every day. It may be what people are saying about your brand or what they’re saying about your industry — or current events that fall into the sphere of your brand culture, or even seasonal topics. While it’s great to be […]

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Who's minding your brand's Facebook Page at 3am?

5 May 2011
Posted by: Matthew Hammer, VP- Marketing

Just because your brand team is sound asleep in the middle of night doesn’t mean your customers and Facebook fans are. And if they regularly visit your Page with questions, complaints, or customer-services issue that simply can’t wait until morning to be addressed, good business would dictate having someone available to monitor incoming content and then […]

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How brands can solve their Facebook XXX content problems

17 April 2011
Posted by: Peter Friedman, Founder, Chairman & CEO

Bad content online is not unusual and not a show-stopper for brands. Spam, problematic content such as bad language, hate threats, and harassing behavior online are not unusual or bad things to pin on Facebook. They’re just the nature of online community, and have been since the early days in the mid-’80s through AOL and […]

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Facebook comment plugin good for brands

3 March 2011
Posted by: Jenna Woodul

For some time, it’s been possible for you, as an individual, to sign into Facebook-integrated brand sites with your Facebook account, comment on content, and then elect to have the comments posted to your Facebook profile’s Wall. In a promising addition, Facebook has added a new comment plugin, so that now, when your friends chime […]

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