post by: Tricia Kashima, Media DirectorFor decades, the U.S. healthcare system has positioned itself as the most authoritative source of medical knowledge. But today, trust in that system is eroding. More patients are seeking health information on social media platforms like TikTok and Youtube, and even turning to AI-driven search tools for medical advice. The Growing Trust Gap in Traditional […]
post by: Tricia Kashima, Media DirectorGoogle Marketing Live 2025 As a Media Director, my role blends strategy with execution, seeking not just innovation, but impact. At Google Marketing Live 2025, the AI-first momentum wasn’t just buzz, it was a seismic shift. Here’s how I’m aligning this evolution with media strategy and performance. Amplifying Reach in Search with AI Overviews & […]
post by: Tricia Kashima, Media DirectorAs a Media Director, I’ve seen search evolve from ten blue links to rich snippets, voice results, and now AI-generated answers. The arrival of Generative Engine Optimization (GEO) is more than just a trend; it’s a shift in how audiences find, consume, and trust information. And yes, it’s already reshaping the way we think about media […]