post by: Matthew Hammer, VP- Marketing

This article was previously published in Loyalty360 on July 5, 2017 by Jason Kapler. We live in an on-demand, 24/7 world. Customer service expectations have never been higher. When issues or questions arise, the acceptable speed of response is becoming shorter. Companies slow to answer risk jeopardizing customer loyalty. In a recent study, 53% of […]

Increasing the ROI of Social Media Marketing and Measuring Success Measuring social media success can be a bit more challenging than that of other marketing channels. Nevertheless, it’s a myth that you can’t measure return on investment that’s produced by social media marketing programs. You can. In fact, some of America’s top brands (such as […]