Category: Uncategorized

Why Facebook EdgeRank and NFO will matter to marketers in 2011

Matthew Hammer post by: Matthew Hammer

Written by former LiveWorld employee, @BryanPerson Will optimizing content for the Facebook News Feed (NFO) emerge as a critical skill for marketers in 2011? Paul Dunay thinks so, and includes the rise of NFO in his list of 11 B2B marketing predictions for the coming year. Here’s why Paul is right on the money with his prediction: There […]

Facebook marketing case study: Buffalo Wild Wings

Matthew Hammer post by: Matthew Hammer

Written by former LiveWorld employee, @BryanPerson. If your business or brand is developing its Facebook marketing and engagement plan, the Buffalo Wild Wings Facebook Page is a case study worth checking out. In an outstanding presentation at last week’s 2010 WOMMA Summit, Paul Fresher, director of media for the restaurant/sports bar chain Buffalo Wild Wings (BWW), and […]

LiveWorld strategic community management

Jenna Woodul post by: Jenna Woodul

Even though community management is increasingly understood as key to a social media strategy, the services it includes can vary. Some of our customers have an in-house community manager, and what they need from LiveWorld is support around best practices. Others look to us to take on the full-time role of managing the community, including […]

Social media's future isn't about content; it's about relationships

Peter Friedman post by: Peter Friedman

Editor’s note: This post from Peter comes as a response to Geoff Livingston’s piece, “The End of the Social Media Adoption Road.” Geoff has a well-thought-out article, but I challenge its fundamental conclusions: 1) “We’re rapidly approaching the end of the technology adoption curve for social media.” 2) “By year end 2011, social media will […]

Podcast: the charity: water September campaign

Matthew Hammer post by: Matthew Hammer

Written by former LiveWorld employee, @BryanPerson  charity: water has just kicked off its most ambitious September birthday campaign ever. Through the end of September, the nonprofit is asking people to “give up their September birthdays” to raise $1.75 million and provide clean drinking water for the Bayaka people of the Central African Republic. Its a […]

Tara Hunt on customer service by brands on Twitter

Matthew Hammer post by: Matthew Hammer

Written by former LiveWorld employee, @BryanPerson. Earlier this month I posted about a Social Media Breakfast Ottawa presentation from Tara Hunt, who suggested that the customer-service successes of Comcast may be overblown. Following the breakfast, I also sat down with Tara for a video interview that included some questions about her Comcast remarks. SHOW NOTES * […]

Audio: Mark Williams on CLS ’09 and managing developer communities

Matthew Hammer post by: Matthew Hammer

Written by former LiveWorld employee, @BryanPerson. The main drawback of working remotely is that I can’t connect face-to-face on a more regular basis with my co-workers, like Mark Williams (at right in the above screenshot). Mark is a senior community manager at LiveWorld who’s been in the business of managing online communities for a decade. Listen […]

Audio: Chrystie Hill at the 2008 Online Community Summit

Matthew Hammer post by: Matthew Hammer

This is the first in a series of conversations that recorded at the 2008 Online Community Summit, held in Sonoma, California on October 9-10, 2008. (Written by former LiveWorld employee, @BryanPerson) Chrystie Hill is the director of community services for WebJunction.org, a professional-development and social-networking community for library staff. She also blogs at Libraries Build Communities. In our […]

Audio: Peter Kim on social media marketing

Matthew Hammer post by: Matthew Hammer

Written by former LiveWorld employee, @BryanPerson Peter Kim generally isn’t afraid to stir things up, and today was no exception. Peter led a spirited discussion this morning about the value of social media marketing at Austin’s third Social Media Breakfast, a monthly breakfast event I co-organize with Dell’s Amie Paxton. Some questions Peter had us thinking […]