Category: building brand reputation and brand identity

The benefits of anonymity online

Matthew Hammer post by: Matthew Hammer

“I like being famous when it’s convenient for me and completely anonymous when it’s not.” – Catherine Deneuve The recent launch of Google+ has brought discussions about privacy and personae back to the table for online communities of all kinds. It’s something some social media mavens and developers seem to have failed to consider recently, […]

Building relationships with your brand voice

Matthew Hammer post by: Matthew Hammer

  “It should be noted that when your order came in earlier, a few of us sat around at break and talked about how awesome your taste and decision-making ability was. We hope you had a wonderful time on the site; we enjoyed cyber-hanging out with you.” The company who sold me boots last month […]

How brands build relationships online

Matthew Hammer post by: Matthew Hammer

Many of the events we celebrate are keyed to relationships. Among them: Father’s Day, when we think of one life’s essential relationships; graduations, when we celebrate the achievement of our those who may be related via family or friendship; and weddings, when two who have developed a close personal relationship tie the knot. While these relationships are […]

Why negative feedback is good for your community

Matthew Hammer post by: Matthew Hammer

Written by former LiveWorld employee, @BryanPerson Here’s an interesting nugget from Mitch Joel’s recent post wrapping up the Shop.org Annual Summit: On customer ratings and reviews site, “a negative review converts more effectively into a sale than a positive review.” At first, this might sound counter-intuitive, but think about it: If you’re looking to buy a […]