Liveworld
post by: Jenna Woodul Even though community management is increasingly understood as key to a social media strategy, the services it includes can vary. Some of our customers have an in-house community manager, and what they need from LiveWorld is support around best practices. Others look to us to take on the full-time role of managing the community, including […]
post by: Jenna Woodul Last week one of my colleagues sent me an interesting discussion brought forward by Mark Suster about the 1-9-90 rule. This is a loose rule of thumb that says most communities will see 1% of people posting a lot, 9% posting now and then, and the rest of the 90% lurking (or watching, or reading, terms I like better). Mark talks about the benefits […]
post by: Matthew Hammer, VP- Marketing Written by former LiveWorld employee, @BryanPerson. The main drawback of working remotely is that I can’t connect face-to-face on a more regular basis with my co-workers, like Mark Williams (at right in the above screenshot). Mark is a senior community manager at LiveWorld who’s been in the business of managing online communities for a decade. Listen […]
post by: Matthew Hammer, VP- Marketing This is the first in a series of conversations that recorded at the 2008 Online Community Summit, held in Sonoma, California on October 9-10, 2008. (Written by former LiveWorld employee, @BryanPerson) Chrystie Hill is the director of community services for WebJunction.org, a professional-development and social-networking community for library staff. She also blogs at Libraries Build Communities. In our […]
post by: Jenna Woodul Online communities are like offline communities. First, you’re new and inexperienced; then you know the ropes. Eventually you become thoroughly integrated and familiar with the culture. Finally, you may develop connections and friendships with a subset of the group, which then begins to meet separately from the whole. When cliques form like this, new arrivals […]
post by: Matthew Hammer, VP- Marketing Written by former LiveWorld employee, @BryanPerson Here’s an interesting nugget from Mitch Joel’s recent post wrapping up the Shop.org Annual Summit: On customer ratings and reviews site, “a negative review converts more effectively into a sale than a positive review.” At first, this might sound counter-intuitive, but think about it: If you’re looking to buy a […]