Did you know humor can help you engage with your customers on social media, clarify your brand’s voice, and extend your social reach? It’s true. Here at LiveWorld, we encourage our clients and their brands to tap into their sense of humor every once in a while—it draws an audience in, extends a welcoming hand, […]
Category: social branding and storytelling
While event marketing focuses on the face-to-face experience of attending, sponsoring, and speaking at trade shows or industry meet-ups, social media facilitates similar shared experiences, creating brand advocates on a much larger scale. Adding social media to your event marketing strategy allows audiences to contribute to event content, promote the event to their followers and […]
Does This Sound Familiar? If you’re a social media marketer, you probably spend a lot of time trying to create engaging content and might suspect you’re wasting time and money and you could be doing better. You write Facebook status updates asking people to “like” one thing or “comment” on another. You post photos of […]
Leading a networked world, by Peter Friedman. Click here to download the article.
written by former LiveWorld employee, Ryan Morris As brands have rushed toward social media and now attempt to evaluate what it’s doing for their businesses, we’re all very interested in how it’s going. What are we getting out of it? Who’s doing it best? What are they doing that makes it better? We’ve always thought […]
As I look at the 2012 schedule of social media events for the SF Bay/Silicon Valley area, I think about how this week used to be about a relatively few events. Now we have online registration for dozens of events per day in numerous large venues. People have a lot to talk about. Brands tout their efforts […]