LiveWorld - Your Brand Could Use a Sense of Humor. Seriously.

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Category: social branding and storytelling

Your Brand Could Use a Sense of Humor. Seriously.

post by: Matthew Hammer

Did you know humor can help you engage with your customers on social media, clarify your brand’s voice, and extend your social reach? It’s true. Here at LiveWorld, we encourage our clients and their brands to tap into their sense of humor every once in a while—it draws an audience in, extends a welcoming hand, […]

Using Social Media to Grow Your Event

post by: Matthew Hammer

While event marketing focuses on the face-to-face experience of attending, sponsoring, and speaking at trade shows or industry meet-ups, social media facilitates similar shared experiences, creating brand advocates on a much larger scale. Adding social media to your event marketing strategy allows audiences to contribute to event content, promote the event to their followers and […]

SXSW Sneak Peek – Social Media Engagement: It’s Time To Evolve

post by: Matthew Hammer

Does This Sound Familiar? If you’re a social media marketer, you probably spend a lot of time trying to create engaging content and might suspect you’re wasting time and money and you could be doing better. You write Facebook status updates asking people to “like” one thing or “comment” on another. You post photos of […]

Brand Approach to Social Media: Where’s the Party?

post by: Matthew Hammer

written by former LiveWorld employee, Ryan Morris As brands have rushed toward social media and now attempt to evaluate what it’s doing for their businesses, we’re all very interested in how it’s going. What are we getting out of it? Who’s doing it best? What are they doing that makes it better? We’ve always thought […]