Liveworld
post by: Matthew Hammer, VP- Marketing Customer service managers, did you know that you’re about to get hit with customer service complaints about your company via Facebook Messenger? “What’s that?” you say. “We’re not even on Facebook Messenger. We have a Facebook page but we don’t have a Messenger account!” Well, yeah, you will soon. In just a few short weeks. […]
post by: Matthew Hammer, VP- Marketing Engagement, strategy, and moderation are all critical for establishing a strong brand identity on social media, which leads to a consistent customer experience and ROI from these channels. Yet even Fortune 500 companies struggle with it, from creating a cohesive strategy, executing programs, and finding the right part of the organization to manage different platforms. It’s a […]
post by: Matthew Hammer, VP- Marketing Everything we do starts here. Traditional advertising, digital, and PR marketing push broadcast messages at customers. We reject that. We concentrate on creating a brand experience for your customers in the context of social media, through dialogue and relationships. We reject one-size-fits-all and instead design technology that leverages human sensitivity and delivers true engagement, scalable […]
LiveWorld is a social content marketing company providing moderation, insight and engagement. A trusted partner to the world’s largest brands, LiveWorld provides a competitive advantage through management of user content, amplifying brand presence and increasing customer loyalty. Kevin Price talks to LiveWorld’s Chairman and CEO, Peter Friedman, to find out more about the company. What […]
post by: Jenna Woodul It’s interesting to read Arik Hanson’s take on the Social Fresh Community Manager Report. He identifies 5 trends, based on the Social Fresh data, noting that “more brands are understanding they shouldn’t outsource community management.” Here’s another point of view: It’s critical that community managers have a deep understanding of the business they represent, are able to interpret […]
post by: Matthew Hammer, VP- Marketing Companies that use automated models as their primary approach to social media (publishing, responding, engaging) risk these outcomes: Best case, they leave themselves exposed to defeat by competitors, and worst case, they irreparably damage their brands. Social media is about dialogue and relationships among people by definition — and that’s what consumers expect it to […]
post by: Jenna Woodul We are proud to announce the LiveWorld Content Review System(CRS) API. Using the CRS API, a LiveWorld client or their agency can securely access content that has been processed (moderated, replied to, tagged with insights) by the CRS. User generated content from Facebook, Twitter, WordPress blogs and custom sites is being aggregated, moderated, tagged and responded to […]
post by: Jenna Woodul At LiveWorld, with our history rooted in real-time online interaction and online events, we’ve always taken a 24-hour, global point of view. As our clients deal with the proliferation of customer content flowing their way, we’re seeing numerous pain points emerge: Need for brand protection through timely interaction consistent with customer expectations and values Exponentially […]
post by: Jenna Woodul If you’re focused on managing a brand, you’re faced with overwhelming waves of data advancing on you from and about your customers, prospects, critics, and competitors. No doubt your listening applications fill up quickly with the 24-hour spidering of posts, and associated charts categorize them as negative, positive, and neutral. While automation makes it possible […]
