Category: social media marketing best practices

Your Brand Could Use a Sense of Humor. Seriously.

Matthew Hammer post by: Matthew Hammer

Did you know humor can help you engage with your customers on social media, clarify your brand’s voice, and extend your social reach? It’s true. Here at LiveWorld, we encourage our clients and their brands to tap into their sense of humor every once in a while—it draws an audience in, extends a welcoming hand, […]

Content moderation: Don’t wait until the last second

Matthew Hammer post by: Matthew Hammer

The big online promotion, event or contest that your company has been planning is about to go live. Everything is in place. The graphics on the landing page are brilliant. The company branding is subtle and perfectly placed. The advertising has been creative and thorough. Everybody involved knows what to do and when to do […]

5 tips for managing customer relationships through social

Matthew Hammer post by: Matthew Hammer

When it comes to social media, most companies are not actually very social at all. Instead they are stuck in the traditional broadcast, digital and public relations marketing models of talking at customers. They just are using social channels to do it. Here is a short list of best practices to join and develop online […]

Electronic Etiquette: Social Media Manners

Peter Friedman post by: Peter Friedman

You’ve thrown a party to celebrate a milestone birthday and—sometime between the champagne and the crudités—you make a speech about the wonders of, well, you. You boast about giving up simple carbs and the time you shoveled your neighbor’s driveway without being asked. And watch how many push-ups I can do! You wouldn’t do that, […]

Is Your Social Media Rescue Team Prepared?

Matthew Hammer post by: Matthew Hammer

Picture this: It’s Friday. You’re on the social media team at work and you’ve sat through five days of meetings, read hundreds of emails, spent countless hours engaging online, had more tasks assigned than you could possibly handle, and worked late a couple of nights to make your deadlines. The end of the day is […]

The Six Holiday Commandments for Exceptional Customer Service

Matthew Hammer post by: Matthew Hammer

“Bah, humbug!” No, that’s too strong ‘Cause it is my favorite holiday But all this year’s been a busy blur Don’t think I have the energy – The Waitresses, Christmas Wrapping For brands large and small, customer service conducted online and via social media is crucial, and this time of year, it’s an even bigger […]

Brand Approach to Social Media: Where’s the Party?

Matthew Hammer post by: Matthew Hammer

written by former LiveWorld employee, Ryan Morris As brands have rushed toward social media and now attempt to evaluate what it’s doing for their businesses, we’re all very interested in how it’s going. What are we getting out of it? Who’s doing it best? What are they doing that makes it better? We’ve always thought […]