Category: social media marketing best practices

Age Doesn’t Matter, Social Media Experience and Smarts Do

Peter Friedman post by: Peter Friedman

This past week a recent graduate of the University of Iowa student, Cathryn Sloan, ignited quite a firestorm of criticism when she posted a blog “Why Every Social Media Manager Should be Under 25” on NextGenJournal First I want to commend Cathryn on her social media smarts and skills. Unlike the many posts decrying your qualifications, I […]

Right Place, Wrong Time: Avoiding Prescheduling Pitfalls

Matthew Hammer post by: Matthew Hammer

Do you schedule and publish your social media content on Facebook or Twitter using tools like Buddy Media and Hootsuite? If you’re managing a content calendar that includes 50 or more posts per month and spans across social channels, publishing tools make good sense and ensure consistency in post quality. But these tools come with […]

Facebook pre-moderation of user posts

Jenna Woodul post by: Jenna Woodul

Facebook has provided a way for brands to review Posts users make to their Pages before releasing them to be published. It’s important to understand two things about this feature: 1)    It applies only to user-initiated Posts; it does not apply to Comments users make in response to a brand Post. Comments cannot be pre-moderated. 2)    Brands already have […]

10 questions for social media customer service

Matthew Hammer post by: Matthew Hammer

Written by former LiveWorld employee, @BryanPerson. We regularly work with our brand clients on scenario and workflow planning for customer service and brand response on social channels, particularly Facebook. Social media is transforming customer service, and we find that many brands are still catching up and adapting to the always-on, public, and conversational nature of […]

The benefits of anonymity online

Matthew Hammer post by: Matthew Hammer

“I like being famous when it’s convenient for me and completely anonymous when it’s not.” – Catherine Deneuve The recent launch of Google+ has brought discussions about privacy and personae back to the table for online communities of all kinds. It’s something some social media mavens and developers seem to have failed to consider recently, […]

The good side of relationship trouble online

Jenna Woodul post by: Jenna Woodul

Everyone talks about the importance of relationships with fans and customers, and there’s no doubt that it’s important to be ready for big trouble — bad trouble. But as in any relationship, not every kind of trouble can be termed a crisis. Things come up that cause smaller trouble — good trouble, if you like, because it comes from misunderstanding, misinformation, hurt […]

Why good relationship marketing is like throwing a party

Peter Friedman post by: Peter Friedman

The way that relationship marketing and social media work is in layers or concentric circles. We like to think and talk about this using a party metaphor. At the core, you have the people who wanted to make the party, or the guests of honor. That’s usually the brand, and its immediate people executing it. To socialize […]