Category: social media trends and news

Facebook Paper App: Overview and What it Means for Social Brand Marketers

Matthew Hammer post by: Matthew Hammer

Summary With the new Facebook Paper app, you could say Facebook is doing what LiveWorld has been doing all along these past 19 years: Using the human touch, scaled by technology. Available February 3, 2014 on the Apple iPhone solely, Paper is the latest mobile social experience offering from Facebook. According to Facebook, Paper is […]

Facebook Launches Trending: Social Marketing Meets Real-Time

Matthew Hammer post by: Matthew Hammer

Facebook is rolling out a new Trending feature that shows users the most popular topics being discussed on the social network. Unlike Twitter’s trending feature, the Facebook version will show the user hot topics tailored to their individual interests, as well as the most popular topics on Facebook overall. Most users in the United States […]

The Best Social Media Storytelling Throws Customers To The Lions

Matthew Hammer post by: Matthew Hammer

The following is inspired thinking from Future Buzz community member and LiveWorld CEO, Peter Friedman. If you want to put your finger on the zeitgeist of brand storytelling today, watch the recent GoPro ad, “Lions – The New Endangered Species.” Actually, you could watch any GoPro ad, but I like this one because lions are cuddly […]

Twibel – What Brands Should Know

Matthew Hammer post by: Matthew Hammer

Courtney Love is being sued by her former attorney for libel based on a statement she made on Twitter. Who’s next? While it’s unlikely that brands or their agencies will be talking smack via their Twitter feeds, should they worry about getting sued for something that’s misconstrued — or for what their followers or fans […]

Go Big or Go Home: Using Big Data to Create Marketing Plans that Get Results – Part 2

Matthew Hammer post by: Matthew Hammer

Don’t Just Grow — Analyze Big data’s ability to harness the explosion of data made possible by technology won’t amount to a hill of beans for you or your company if you don’t know how to use this information to create scalable business and marketing plans. After all, it’s not enough to grow for the […]

New Year’s ReSOLUTIONS: Balancing Better

Peter Friedman post by: Peter Friedman

Our company, LiveWorld, through the great efforts of our team, has seen good progress in the last few years. Along with that, we’ve had team members repeatedly come close to burning out—including me. I’d like to see us continue to grow and do well, but in a more balanced fashion. Some of this is better […]

Where's the collaboration in enterprise collaboration tools?

Dawn Lacallade post by: Dawn Lacallade

Using social media platforms is gaining steam in enterprises — incrementally. But even for organizations that have begun to exploit social media platforms for external use, distributing information internally with enterprise collaboration tools remains immature. Enterprise social collaboration software is designed to enable social networking and knowledge sharing among employees. Collaboration technologies can also drive […]

Walmart’s Social Is Getting 10X ROI and Tens of Thousands of Daily Interactions

Matthew Hammer post by: Matthew Hammer

During his morning keynote today at the ANA Masters of Marketing conference, Walmart marketing chief Stephen Quinn said, “Our interactions on Facebook are important.” And if you look at some of his numbers, the comment was probably a major understatement. The Bentonville, Ark.-based retail giant sees a half-million monthly pieces of user-generated content—the lion’s share […]