Category: social media trends and news

Who’s Doing Social Media Marketing Right?

Peter Friedman post by: Peter Friedman

As I gear up for the NG CMO Summit in September, I sat down to interview marketing expert Jeffrey Hayzlett. Jeff was one of the first CMOs, most famously at Kodak, to “get” social and successfully leverage its power to redefine brands and build customer relationships. Today he’s better known as a global business celebrity, […]

Legal & Marketing Panel Wrap-up

Matthew Hammer post by: Matthew Hammer

Earlier this week, LiveWorld held its first social media lunch and learn event in Bridgewater, New Jersey. Modeled from the success of a similar event at Social Media Week 2013, the event brought together an intimate group of like-minded marketing professionals for a case study presentation and panel discussion over lunch. Zoetis kicked off the […]

Social Media and E-Commerce Will Reshape the In-Store Experience

Peter Friedman post by: Peter Friedman

Forty-three percent of adults say they’ve participated in showrooming, according to a Harris Poll from November 2012. Yet, tomorrow’s biggest headline isn’t going to be about how e-commerce cannibalized brick-and-mortar stores. The future lies in integration and leveraging the best of each to grow revenue across the board. Today’s savviest retailers are rethinking the very […]

5 Minutes with LiveWorld in 5 Questions @Social Media Week NYC

Matthew Hammer post by: Matthew Hammer

We’ve been featured on Social Media Week NYC website in an article “5 Minutes with LiveWorld”. Read more below and come join us on February 20th for a full afternoon series of events focus on social media engagement and issues for regulated and consumer sensitive markets such as Healthcare, Financial Services and CPG. Article written […]

Introducing LiveWorld Content Review System API

Jenna Woodul post by: Jenna Woodul

We are proud to announce the LiveWorld Content Review System(CRS) API. Using the CRS API, a LiveWorld client or their agency can securely access content that has been processed (moderated, replied to, tagged with insights) by the CRS. User generated content from Facebook, Twitter, WordPress blogs and custom sites is being aggregated, moderated, tagged and responded to […]

LiveWorld accepted into Facebook Preferred Marketing Developer (PMD) Program, Pages Category

Matthew Hammer post by: Matthew Hammer

LiveWorld is proud to be listed as one of the companies included in the Facebook® announcement of its new Preferred Marketing Developer (PMD) program, in the Pages category.  With proven experience scaling social media programs through moderation, insight and community programming, LiveWorld is now a Facebook Preferred Marketing Developer, qualified by the PMD program in Pages. […]