Inspiring behavior by sparking an emotional response

About Us

About Us

At LiveWorld, we help companies improve the customer and patient experience by sparking dialogue and strengthening relationships across the digital landscape. Our team of marketing strategists, engagement specialists, data analysts, software developers, and business professionals collaborate to deliver marketing campaigns and customer support programs that inspire behavior through more humanized brands.

Our mantra:

  • Great businesses are driven by dialogue and relationships with their customers.
  • Human connections inspire, educate, and enable people to create value together they could not by themselves.
  • Effective creative demands attention, is memorable and sparks an emotional response.
  • Humans beat algorithms — Nothing can match a person’s intellect and compassion when evaluating and participating in conversations.

Meet the Team

Careers & Culture

At LiveWorld, we’re a collection of technology trailblazers, marketing pioneers, and industry disruptors. We’re known for being passionate about connecting people and brands through digital channels and not being afraid to share our opinions. We’re looking for driven, world-class professionals who will fit into our work-hard, play-hard company culture. And what we’re not looking for is status quo.

LiveWorld employees enjoy generous benefits including:

  • Attractive health insurance benefits (medical, dental & vision)
  • Generous time-off and vacation
  • Flexible hours
  • 401(k) and stock options
  • Online colleague community
  • Passionate employees who love bringing brands to life

Military Veteran Support Program

You seek the honor of service—protecting America and helping make the world a safer place. Our employment initiative is to hire, train and support our returning veterans.  We encourage our Veterans to apply for employment opportunities here at LiveWorld!

Sound like the kind of place you would like to work? See below for our open positions.


Current Job Openings

Software Engineer Mid-level Anywhere in US - Remote

Who we are:

LiveWorld is a digital and social marketing agency empowering companies to scale online dialogue in web, social media, and messaging apps allowing stronger connections and deeper relationships.

LiveWorld clients include the #1 brands in healthcare, pharmaceutical, consumer packaged goods, retail, financial, and travel services. LiveWorld is headquartered in Campbell, California, with an additional office in New York City. Learn more at

Job description:

As a Software Engineer at LiveWorld, you will join a distributed, agile development team to build the next generation of our company’s software products. We are committed to using the best available engineering practices and technologies and to fostering a friendly and sustainable remote development environment.

This position will require strong hands-on development experience and will participate in all phases of the software development lifecycle. You will work closely with Product team to understand requirements and business specifications. You will write top notch code to create bots and mobile friendly apps. You will develop LiveWorld’s flagship conversation management application and integrate with social network APIs like Facebook, Twitter, and Instagram. Attend sprint meetings with team members to define and analyze development requirements and provide work breakdown and estimates of work.

Required skills and traits:

  • 5-9 years of experience designing and developing full stack web applications preferably with Ruby on Rails.
  • Experience with front end Javascript frameworks like AngularJS and React.
  • Experience implementing and consuming RESTful APIs. Major plus if familiar integrating with social network APIs like Facebook, Twitter, Instagram, YouTube, and LinkedIn APIs.
  • Solid skills with git. A GitHub profile with open-source contributions is a major plus.
  • Strong practice of TDD/BDD using RSpec, Jasmine, and Cucumber.
  • Familiarity with SQL (PostgreSQL or such), Elasticsearch, Python, AWS debugging errors through logs is a plus.
  • Can work effectively with a remote team of engineers as well as independently.
  • Good analytical and problem-solving skills.
  • Excellent verbal and written communication skills.
  • Strong work ethic and can-do attitude.

Recommended education and experience:

  • Bachelors or Masters degree, preferably in CS or related discipline
  • Minimum 5 years experience

How to apply:

Email your cover letter and resume to: and write “Mid-level Software Engineer” in subject line.

Art Director Freelancer

LiveWorld is a digital and social marketing agency empowering companies to scale online dialogue in web, social media, and messaging apps allowing stronger connections and deeper relationships.

LiveWorld clients include the #1 brands in healthcare, pharmaceutical, consumer packaged goods, retail, financial, and travel services. We are headquartered in Campbell, California, with an additional office in New York City. Learn more at

We are searching for healthcare social savvy Art Directors to freelance…

If you are an AD with experience designing paid social media ads for healthcare/pharma clients, we want to hear from you! You must have at least 3 years of experience working in Pharma and/or the HCP space and be able to provide portfolio examples to show it. You MUST be able to show work created for social media specifically.  Send your portfolio and resume to and reference “Art Director Freelance” in the subject line.

Manager, Client Services

Reporting to a Director or Vice President of Client Services, a Manager, Client Services is responsible for delivering social media implementations for one or multiple accounts that include engagement, moderation, and/or customer support services. The Manager leads a team of hourly employees providing a spectrum of such services, including training for and quality management of their delivery.

Primary responsibilities include, but are not limited to:

  1. Direct client account management
    • Working directly with clients to develop standards and guidelines
    • Creating regular client reports
    • Preparing and participating in quarterly client reviews
    • Meeting regularly with clients, both remotely and on site


  1. Supervisory responsibilities over remote, non-exempt employees, including:
  • Training engagement and support agents/moderators and creating process documents
  • Manage team performance to deliver to client standards including tracking of agent success levels, coaching agents to success and making critical staffing decisions based on this success level
  • Performing quality assurance on services delivered by the hourly team

Required skills and experience

  • Requires a minimum combination of 3-5 years of contact center team management or social media program management
  • Experience evaluating, coaching and improving team performance
  • Healthcare experience preferred
  • Proven project and detail management experience with ability to manage multiple simultaneous projects, cross-functional stakeholders and remote teams
  • Ability to balance the needs of the client while supporting the staff to successfully achieve the client’s business and social media or customer support goals
  • Ability to embrace change, be a team player, and enjoy developing creative solutions
  • Customer-service oriented (internal and external)
  • Ability to understand and interpret brand objectives from disparate sources, contribute to a social media program strategy, run its implementation, and provide meaningful insight into results
  • Understanding of quantitative and qualitative performance metrics and insights
  • Passion for social media marketing, tools, concepts, and emerging platforms; active social media user
  • Should be well versed in or be prepared to become well versed in at least one social media or messaging channel
  • Excellent communication, presentation, and listening skills
  • Skilled in Excel, Power Point and Word
  • Works well under pressure
  • This is a work-at-home position; you must be able to work at home with the self-discipline needed to be effective


  • Bachelor’s degree or equivalent experience required
  • Ability to travel required (post Covid)

How to apply:

Email your cover letter and resume to:

Press & Media

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Investor Relations

With over 25 years of experience, LiveWorld is the trusted partner of leading brands worldwide. LiveWorld is headquartered in Campbell, California, with additional offices in New York City.

Learn More

Jenna Woodul


As a Co-Founder, Jenna serves on the CEO’s advisory board and takes on various special projects.

LiveWorld community models originated from her passion for and first-hand design and management of online social venues, starting over 36 years ago with some of the first online communities and social networks, including Apple’s AppleLink and AOL. The LiveWorld model has since evolved under her direction to embrace a wide range of online community and social media models.

Jenna holds a bachelor’s degree in Hispanic Studies from Vassar and a master’s degree in Education from the University of New Mexico.

Dorice Piraino

Business Analyst

David Houston

Chief Financial Officer

As Chief Financial Officer, David is responsible for accounting, resource management, financial transactions, and investor relations.

From January of 2001 until September of 2006, he was a private consultant providing financial and merger and acquisition services to clients. From October of 1999 to December 2001, David managed the corporate development activity for the broadband group of Excite@Home, an Internet service provider. From May of 1994 to September 1999, David held various roles within CKS Group, a marketing communications company, where he was a key member of the management team and he focused on developing the management reporting systems, guiding the merger and acquisition activity, leading the international expansion strategy, and managing the world-wide financial planning and analysis.

David holds a Bachelor of Business Administration from the University of California, Riverside and an MBA from the University of Santa Clara.

Martin Bishop

Vice President Client Services

As Vice President Client Services, Martin oversees day-to-day activities of some of LiveWorld’s largest clients’ social media programs on FaceBook, Twitter, Instagram and YouTube. He also works with LiveWorld clients to develop social media strategy so that they can continue to make the most of its opportunities.

Prior to joining LiveWorld, he was director of brand strategy, in the San Francisco office of Landor Associates. He worked on strategic branding programs for a broad range of clients including Charles Schwab, Chevron, Diamond Foods, FedEx, HP, OtterBox, State Street, University of Colorado, Yahoo! and Walmart. He was Landor’s designated specialist in the areas of brand architecture and portfolio strategy.

Martin has more than 20 years of national and international marketing experience with both global industry leaders and start-up companies. He has worked in Germany, the Netherlands, South Africa, Switzerland, and the United Kingdom. He worked at Nestlé for 12 years including the position as the divisional vice president of the coffee business, where he led a successful brand revitalization project for Nescafé.

Martin holds an MBA from the UCLA Anderson Graduate School of Management, and an MA in economics and psychology from the University of St. Andrews in Scotland.

He is a frequent commentator on marketing strategy and has been published or quoted including Fast Company and AdWeek.

Jason Kapler

Vice President Marketing

As Vice President of Marketing, Jason heads up the corporate strategy for LiveWorld’s marketing efforts by managing the team that oversees their marketing programs targeting large global brands. His leadership assists with the shaping of corporate, sales and product strategies, developing compelling marketing programs, and their tactical execution.

Jason comes to LiveWorld with over 10+ years of marketing experience working in B2B and B2C context where he successfully developed multi-channel marketing programs focused on customer acquisition. Skilled at developing strategic marketing plans and managing teams focused on tactical execution, his versatile, passionate, and bold approach produces appreciable business results. Previously, Jason ran the marketing at Networked Insights, a technology company focused on integrating real-time insights and intelligence into brand marketing decisions.

A leading voice in the areas of Analytics, B2B Marketing, Real-Time Insights and Social Media Marketing, Jason is a regular participant on advertising industry panels and has been quoted inAdExchangerBloomberg BusinessWeekeMarketeriMediaLos Angeles Business Journal,MarketingProfsMediapostPRSASocial Media Today, and Social Media Week.

Tina Gazzano

Senior HR Director

Dawn Lacallade

Chief Social Strategist and Pharma Practice Lead

As Chief Social Strategist and Pharma Practice Lead, Dawn works with clients to develop innovative, tailored social media strategies that connect and engage patients, caregivers and HCPs to deliver patient value and business results. Her extensive healthcare and pharma experience enable her to direct a specialized team focused on creating and implementing social initiatives and the services that enable success, such as community management, audience intelligence, and the content & monitoring required for compliant social programs.

Dawn joined LiveWorld after spending many years at Dell, SolarWinds and in consulting where she crafted social strategies and developed their online communities. Under her leadership, these companies experienced significant community engagement and growth.

As a veteran online community strategist, Dawn is often a keynote speaker and contributor at Digital Pharma (East & West), The WOMMA Summit, Social Media and Community 2.0 Conference, Front End of Innovation, The Market Research Event, the Online Marketing Institute, and Microsoft’s High Tech Global Summit. She is also the founding member of The Community Round Table. Dawn has been published in PharmaLive, Pharma Times, Pharma Tech, The PharmaLetter, MedCityNews, and PM360.

Brenda Todd

Client Services, Associate Director

Kari Blocher

Client Services Manager

Wendy Silva

Client Services Manager

Briant Laslo

Client Services Manager

Peter Friedman

Founder, Chairman & CEO

Peter Friedman is social media visionary and veteran with 36 years experience in the space (24 at LiveWorld, Inc. and 12 at Apple). He’s provided multiple global brands with strategic social media guidance and delivered hundreds of social media programs for them in multiple countries and languages. These include Apple’s industry wide social network, AppleLink; MINI Cooper’s Member’s Lounge; Unilever’s Dove Campaign For Real Beauty; HBO’s original show character-driven web site community; the American Express Member’s Project, and Walmart’s Facebook and Twitter programs.

Peter founded LiveWorld, raised over $100 Million in private rounds and an IPO, grew the company to hundreds of employees, and managed its downsizing, survival, and re-invention through multiple market crashes, recessions, and resurgences.

Prior to LiveWorld, Peter was Vice President & General Manager of Apple’s Internet Services Division, overseeing the creation and management of social media services such as AppleLink, eWorld, AOL, and Salon. During his 12-year tenure at Apple, his responsibilities also included managing business systems marketing and product line management in the Macintosh division. He brings a unique combination of strategic thinking, vision, and hands-on operational skill, as well as a blend of marketing, social media and technology expertise.

Peter is a fine art photographer, celebrated public speaker, and author of the book, “The CMO’s Social Media Handbook, A Step By Step Guide For Leading Marketing Teams in the Social Media World.”  He holds a bachelor’s degree in American History from Brown University, and an MBA from The Harvard Business School. 

Peter’s life-long mission is to help people create more value together than they can alone through collaborative relationships. Connect with him @PeterFriedman

Terry White

Agent Services Director

Vivianne Cross

Accounting Manager

Jena Dengrove

VP, Creative Director

Anu Shah

Vice President, Software

Brenda Hanley

Client Services Manager - Healthcare

Jason Liebowitz

Vice President Sales

As Vice President of Sales, Jason oversees the growth and development of the company’s revenues and sales team. He is a strong believer in the power of social media and its ability to strengthen brand/consumer relationships.

Jason brings to LiveWorld over 20 years of experience in television, radio, online, audience research and social media sales. He has led teams at Turner Broadcasting’s TBS and TNT, at Comcast as VP, East Coast Sales, and he was a member of the launch team of the G4 cable network. His online history includes being SVP, Entertainment Sales at Phase2Media and at MTV. He was most recently VP, Brand Solutions at Pluck.

Jason has a BA in Politics from Ithaca College.

Danny Flamberg

Vice President, Strategy - HCP

Danny Flamberg is a senior marketing strategist and practitioner who has been a pioneer in crafting compelling strategies, devising breakthrough messaging, and embracing omnichannel thinking about broadcast, digital, video, mobile, and social media to support leading and insurgent pharmaceutical and life science brands.

For seven years he served as EVP Managing Director of Digital and CRM at Publicis working on Pfizer, Merck, AstraZeneca BI, AbbVie and Sanofi brands.

Prior to joining Publicis, he led the digital transformation of JUICE Pharma Advertising. His digital experience also includes tenure as Vice President of Global Marketing at SAP, SVP Managing Director at Digitas and as CMO of CellularOne and 1-800-Mattress.  An early adopter of digital, relationship, database, mobile and social media marketing, Danny was President of Relationship Marketing at Ammiratti Puris Lintas and Lowe Worldwide.

Earlier in his career, Danny led brand launches, campaign development, and adherence marketing for McNeil Labs, Merck, Pfizer, Wyeth, GSK, Novartis, Johnson & Johnson, Genentech, Unilever and Sanofi.

The author of Dancing Through the Digital Revolution, he earned an A.B, an M.A. and a Ph.D. in econometrics at Columbia University.  He lives with his wife, talented daughter, and lovelorn dog on Manhattan’s Upper West Side.

Ashley Hayward

Client Services, Senior Manager

Militza Egli

HR/Payroll Administrator

Stacy Frazier

Client Services Manager

Pam Flores

Client Services, Associate Director

Berkley Carden

Client Services Manager