Jenna Woodul
Executive Vice President & Chief Community OfficerAs a founder and Chief Community Officer of LiveWorld, Jenna heads up the company’s client services, including moderation, social strategy, and content programming.
LiveWorld community models originated from her passion for and first-hand design and management of online social venues, starting 28 years ago with some of the first online communities and social networks, including Apple’s AppleLink and AOL. The LiveWorld social model has since evolved under her direction of teams with experience unequaled in the industry. Now focused strongly on protecting the world’s largest brands while providing them with real actionable insights and true social relationship engagement, the teams also rely on LiveWorld’s proprietary technology to scale human management of user content.
As executive sponsor of company accounts, Jenna works closely with both the customer brands and the LiveWorld service teams.
Jenna holds a bachelor’s degree in Hispanic Studies from Vassar and a master’s degree in Education from the University of New Mexico.
Dorice Piraino
Business AnalystDavid Houston
Chief Financial OfficerAs Chief Financial Officer, David is responsible for accounting, resource management, financial transactions, and investor relations.
From January of 2001 until September of 2006, he was a private consultant providing financial and merger and acquisition services to clients. From October of 1999 to December 2001, David managed the corporate development activity for the broadband group of Excite@Home, an Internet service provider. From May of 1994 to September 1999, David held various roles within CKS Group, a marketing communications company, where he was a key member of the management team and he focused on developing the management reporting systems, guiding the merger and acquisition activity, leading the international expansion strategy, and managing the world-wide financial planning and analysis.
David holds a Bachelor of Business Administration from the University of California, Riverside and an MBA from the University of Santa Clara.
Martin Bishop
Vice President Client ServicesAs Vice President Client Services, Martin oversees day-to-day activities of some of LiveWorld’s largest clients’ social media programs on FaceBook, Twitter, Instagram and YouTube. He also works with LiveWorld clients to develop social media strategy so that they can continue to make the most of its opportunities.
Prior to joining LiveWorld, he was director of brand strategy, in the San Francisco office of Landor Associates. He worked on strategic branding programs for a broad range of clients including Charles Schwab, Chevron, Diamond Foods, FedEx, HP, OtterBox, State Street, University of Colorado, Yahoo! and Walmart. He was Landor’s designated specialist in the areas of brand architecture and portfolio strategy.
Martin has more than 20 years of national and international marketing experience with both global industry leaders and start-up companies. He has worked in Germany, the Netherlands, South Africa, Switzerland, and the United Kingdom. He worked at Nestlé for 12 years including the position as the divisional vice president of the coffee business, where he led a successful brand revitalization project for Nescafé.
Martin holds an MBA from the UCLA Anderson Graduate School of Management, and an MA in economics and psychology from the University of St. Andrews in Scotland.
He is a frequent commentator on marketing strategy and has been published or quoted including Fast Company and AdWeek.
Jason Kapler
Vice President MarketingAs Vice President of Marketing, Jason heads up the corporate strategy for LiveWorld’s marketing efforts by managing the team that oversees their marketing programs targeting large global brands. His leadership assists with the shaping of corporate, sales and product strategies, developing compelling marketing programs, and their tactical execution.
Jason comes to LiveWorld with over 10+ years of marketing experience working in B2B and B2C context where he successfully developed multi-channel marketing programs focused on customer acquisition. Skilled at developing strategic marketing plans and managing teams focused on tactical execution, his versatile, passionate, and bold approach produces appreciable business results. Previously, Jason ran the marketing at Networked Insights, a technology company focused on integrating real-time insights and intelligence into brand marketing decisions.
A leading voice in the areas of Analytics, B2B Marketing, Real-Time Insights and Social Media Marketing, Jason is a regular participant on advertising industry panels and has been quoted inAdExchanger, Bloomberg BusinessWeek, eMarketer, iMedia, Los Angeles Business Journal,MarketingProfs, Mediapost, PRSA, Social Media Today, and Social Media Week.
Tina Gazzano
Senior HR DirectorDawn Lacallade
Chief Social Strategist and Pharma Practice LeadAs Chief Social Strategist and Pharma Practice Lead, Dawn taps her years of developing and managing online communities to develop new customer social interaction models, to analyze and draw insight from social activities, and to help LiveWorld clients maximize their social efforts in support of their business objectives.
In previous roles, Dawn has had the opportunity to create strategies for Dell, SolarWinds, ASUS, Intel, IIR, and Webroot. Dawn’s roles ranged from strategy creation to complete business ownership. At SolarWinds, Dawn was responsible for the community strategy, direct integration of community in the SolarWinds products, growth of community product extensions, community engagement and implementation of all community projects. In her time at Dell, Dawn was the manager of IdeaStorm and Dell Community Forums. This leadership role included the technology, the team, integrating strategies across Dell properties and business units, as well as managing idea evaluation and driving business action on innovation. At the time, Dell’s vibrant online community consisted of more than 20 properties with more than 22 million monthly views.
Dawn holds a bachelor’s degree in Engineering Management from Texas A&M University and is a regular speaker at venues including The WOMMA Summit, Social Media and Community 2.0 Conference, Front End of Innovation, The Market Research Event, Online Marketing Institute, Microsoft’s High Tech Global Summit and is a founding member of The Community Round Table.
Brenda Todd
Client Services, Associate DirectorAnu Shah
Lead Software EngineerWendy Silva
Client Services ManagerBriant Laslo
Client Services ManagerPeter Friedman
Founder, Chairman & CEOPeter Friedman is social media visionary and veteran with 34 years experience in the space (22 at LiveWorld, Inc. and 12 at Apple). He’s provided multiple global brands with strategic social media guidance and delivered hundreds of social media programs for them in multiple countries and languages. These include Apple’s industry wide social network, AppleLink; MINI Cooper’s Member’s Lounge; Unilever’s Dove Campaign For Real Beauty; HBO’s original show character-driven web site community; the American Express Member’s Project, and Walmart’s Facebook and Twitter programs.
Peter founded LiveWorld, raised over $100 Million in private rounds and an IPO, grew the company to hundreds of employees, and managed its downsizing, survival, and re-invention through multiple market crashes, recessions, and resurgences.
Prior to LiveWorld, Peter was Vice President & General Manager of Apple’s Internet Services Division, overseeing the creation and management of social media services such as AppleLink, eWorld, AOL, and Salon. During his 12-year tenure at Apple, his responsibilities also included managing business systems marketing and product line management in the Macintosh division. He brings a unique combination of strategic thinking, vision, and hands-on operational skill, as well as a blend of marketing, social media and technology expertise.
Peter is a fine art photographer, celebrated public speaker, and author of the book, “The CMO’s Social Media Handbook, A Step By Step Guide For Leading Marketing Teams in the Social Media World.” He holds a bachelor’s degree in American History from Brown University, and an MBA from The Harvard Business School.
Peter’s life-long mission is to help people create more value together than they can alone through collaborative relationships. Connect with him @PeterFriedman
Lea Green
Client Services, Associate DirectorVivianne Cross
Accounting ManagerLisa Sutton
Director, Clinical OperationsAnitha Raghavan
Product Management DirectorMark Williams
Creative Director Social StrategyAs Director of Social Strategy and Content Programming, Mark combines his experience in building online communities and developing innovative engagement marketing campaigns with 20 years in the entertainment industry to help clients create a unique social networking strategy that deepens the brand experience for our customers. Mark’s diverse professional experience in the entertainment industry includes theater, radio, video and film as a technician, actor, choreographer, director, and producer.
Having joined LiveWorld in 1999 as Talk City Entertainment channel producer, and then as Advertising and Revenue specialist, Mark became one of the first LiveWorld Community Managers during the transition of the consumer chat site Talk City from a free to fee-based service. Later, as a Senior Community Manager, Mark was responsible for managing a team of Community Managers working on customer strategic and revenue objectives, as well as directing front-line integration and implementation of a full range of community-based products and services. As Social Strategy and Content Programming Director, he calls on his full range of experience to develop new customer social interaction models, to analyze and draw insight from social activities, and to help LiveWorld clients maximize their social efforts in support of their business objectives.
Mark holds a B.A. degree in History and an M.F.A. in Theater from the University of Washington.
Jason Liebowitz
Vice President SalesAs Vice President of Sales, Jason oversees the growth and development of the company’s revenues and sales team. He is a strong believer in the power of social media and its ability to strengthen brand/consumer relationships.
Jason brings to LiveWorld over 20 years of experience in television, radio, online, audience research and social media sales. He has led teams at Turner Broadcasting’s TBS and TNT, at Comcast as VP, East Coast Sales, and he was a member of the launch team of the G4 cable network. His online history includes being SVP, Entertainment Sales at Phase2Media and at MTV. He was most recently VP, Brand Solutions at Pluck.
Jason has a BA in Politics from Ithaca College.
Frank Chevallier
Vice President Product ManagementFrank brings to LiveWorld extensive leadership experience in product management, product marketing, and business development in the cloud-based enterprise software space, all of which he acquired at global corporations and successful Silicon Valley startups.
Most recently, Frank was Senior Director of Product Marketing at Neopost, a large leading global provider of document management, delivery software, and hardware solutions. At Neopost, Frank organized and oversaw all product management, strategy, and marketing launch activities for a $200M+ business unit.
Prior to that, Frank was Vice President of Products for Azerity, a leading vendor of cloud-based CRM, sales automation, and analytics software. He led product and marketing expansion into new verticals, and grew revenue threefold, which led to the company’s acquisition by Modeln (NYSE: MODN).
Previously, Frank was Director of Product Marketing at Attivo Software, where he developed the product management effort and defined one of the first Internet-based peer-to-peer application collaboration platforms.
Frank started his career with Schlumberger, a global consortium of software, semiconductors, and oil exploration companies. He joined the Entrepreneurial Leadership executive program from the HEC School of Management in Paris, and holds a PhD in Computer Sciences from Supelec, and an MS in Electrical Engineering from ENSAM, ParisTech University.
Donna Sullivan
Client Services, Senior ManagerMilitza Egli
HR/Payroll AdministratorStacy Frazier
Client Services ManagerMatthew Morris
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