Peter Friedman, Chairman & CEO
Peter Friedman is a social media visionary and veteran with over 35 years of experience in the space (23 at LiveWorld and 12 at Apple). He’s provided multiple global brands with strategic social media guidance and delivered hundreds of social media programs for them in multiple countries and languages. These include Unilever’s Dove Campaign For Real Beauty; HBO’s original show character-driven web site community; the American Express Member’s Project; Walmart’s social media programs; MINI Cooper’s Member’s Lounge; and one of the social media platforms that started it all, Apple’s revolutionary, industry-wide social network called AppleLink.
Peter founded LiveWorld to help people and brands leverage the transformative power of online dialogue and relationships to create value together that they couldn’t do alone. He raised over $100 Million in private rounds and an IPO, grew the company to hundreds of employees, and managed its downsizing, survival, and re-invention through multiple market crashes, recessions, and resurgences. Prior to LiveWorld, Peter was Vice President & General Manager of Apple’s Internet Services Division, overseeing the creation and management of social media services such as AppleLink, eWorld, AOL, and Salon. His Apple tenure incudes being a member of the original Macintosh division.
He is a also a fine art photographer, celebrated public speaker, and author. Peter’s books include The CMO’s Social Media Handbook, A Step By Step Guide For Leading Marketing Teams in the Social Media World and Is Privacy Dead in the Digital Age? Peter holds a bachelor’s degree in American History from Brown University and an MBA from Harvard Business School.