Liveworld
LiveWorld is a digital agency specializing in social media and technology solutions that help companies spark emotional conversations, build stronger customer relationships, and drive behavior change.
GET THE FACT SHEETMount Sinai Health System wanted to better connect with patients in its community and offer continuity of care for those with complex diseases such as dementia. To better reach people and create an ongoing patient/provider relationship, they partnered with LiveWorld to create an online community called Navigating Dementia.
members in the first 90 days
people actively engaged in conversations
posts in the first 90 days
We use digital and social marketing as a force multiplier across the entire customer experience driving what we call “deep social”. This approach moves beyond message delivery to a participatory and conversational experience that sparks emotional responses and drives behavior change.
By living at the intersection of online conversations and technology, we are able to harness the logical, scientific and emotional context of the healthcare experience for patients and providers.
At LiveWorld, we’re a collection of technology trailblazers, marketing pioneers and industry disruptors. Meet the people leading the way.
MEET THE TEAM
Peter founded our company on a radically simple idea: Human connections inspire, educate, and enable people to create value together they could not by themselves. H e’s provided multiple global brands with strategic social media guidance and delivered hundreds of social media programs for them in multiple countries and languages.
Dawn works with clients to develop innovative, tailored social media strategies that connect and engage patients, caregivers and HCPs to deliver patient value and business results. She draws on her extensive healthcare and pharma experience to oversee the creation and implementation of social initiatives that enable success.
Umar is an award-winning MD and digital health professional with 15+ years of experience spanning clinical research, health-system leadership, strategy consulting, venture-capital and health technology.
Anu leads the IT, software, and product development teams for the technical and digital offerings at LiveWorld. With 18+ years of experience, her mix of strong leadership, technical expertise, and skillful communication ensure that LiveWorld clients have the innovative digital strategies they need to disrupt their industries.
Martin works closely with our clients to develop high-impact social media strategies so that they can make the most of its opportunities. He also oversees day-to-day activities of some of our largest clients’ social media programs on channels including Facebook, Twitter, Instagram and YouTube.
Danny is a pioneer in crafting compelling strategies, devising breakthrough messaging and embracing omnichannel thinking. He’s masterful at leveraging broadcast, digital, video, mobile and social media to support leading and insurgent pharmaceutical and life science brands.
Rishi works with clients to meet consumers at the intersection of innovation and customer experience. He partners with leading hospitals and pharmaceutical companies to drive marketing engagement by creating strategies that bridge both digital and physical touchpoints. He specializes in customer journey mapping, interpreting the voice of the customer, and design thinking.
Jena builds brands through storytelling that engages and inspires others to take action. She leads and oversees LiveWorld’s creative strategy and work ranging from comprehensive campaigns to day-to-day team production. This includes working hand-in-hand with her agency counterparts and teams to produce ideas and designs that are rooted in the brand aesthetic and voice.
David oversees our accounting, resource management, financial transactions and investor relations.
Covid-19 resulted in a drastic rise in social communications and presented myriad new issues and concerns, as well as the opportunity to assist customers. As an essential business, Rite Aid needed to adapt to new norms in order to understand and serve changing customer needs. As social media became an indispensable mode for communication, our teams built a fully integrated successful engagement program.
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