Full service digital agency with deep social, creative, and compliance expertise

Healthcare / Hospital

Pain Point: It’s hard to increase revenue
Challenge: Brand message is not resonating in a cluttered, noisy marketplace.
Solution: Out-of-the-box digital solutions break through the clutter and build awareness.


Pain Point: Unable to reach HCPs with traditional field teams
Challenge: It’s difficult to convince doctors to consider alternate treatment and write a different prescription.
Solution: Peer-to-peer engagement on social media drives credibility and boosts script lift.


Pain Point: MLR approval of marketing programs
Challenge: Multiple vendors create inconsistency, management stress and audit issues.
Solution: Establish company-wide compliance through operational processes and playbooks


Pain Point: Growing revenue with new patients
Challenge: Patient hospital avoidance and distrust since the pandemic makes it hard to increase elective procedures.
Solution: Create social media campaigns to repair reputation and humanize the hospital team.


Case study

Addressing patient & caregiver needs with online communities

Mount Sinai Health System wanted to better connect with patients in its community and offer continuity of care for those with complex diseases such as dementia. To better reach people and create an ongoing patient/provider relationship, they partnered with LiveWorld to create an online community called Navigating Dementia.


members in the first 90 days


people actively engaged in conversations


posts in the first 90 days

Our Approach

Changing behaviors.
Inspiring action.
Delivering results.

We use digital and social marketing as a force multiplier across the entire customer experience driving what we call “deep social”. This approach moves beyond message delivery to a participatory and conversational experience that sparks emotional responses and drives behavior change.

By living at the intersection of online conversations and technology, we are able to harness the logical, scientific and emotional context of the healthcare experience for patients and providers.


What we do. Core Services

Motivating and changing behavior through programs that spark an emotional response

Strategy & Content Planning
Digital Solutions
Process Consulting
Design & Production
Conversation Engagement
Insights & Analytics
Pharma Adverse Events Management & Moderation

Leadership Team

At LiveWorld, we’re a collection of technology trailblazers, marketing pioneers and industry disruptors. Meet the people leading the way.

Click to see Peter Friedman bio
Peter Friedman Founder, Chairman & CEO

Peter founded our company on a radically simple idea: Human connections inspire, educate, and enable people to create value together they could not by themselves. H e’s provided multiple global brands with strategic social media guidance and delivered hundreds of social media programs for them in multiple countries and languages.

Click to see Dawn Lacallade bio
Dawn Lacallade Chief Social Strategist and Pharma Practice Lead

Dawn works with clients to develop innovative, tailored social media strategies that connect and engage patients, caregivers and HCPs to deliver patient value and business results. She draws on her extensive healthcare and pharma experience to oversee the creation and implementation of social initiatives that enable success.

Click to see Umar Siddiqui, MD bio
Umar Siddiqui, MD Chief Medical Officer

Umar is an award-winning MD and digital health professional with 15+ years of experience spanning clinical research, health-system leadership, strategy consulting, venture-capital and health technology.

Click to see Anu Shah bio
Anu Shah Vice President, Software

Anu leads the IT, software, and product development teams for the technical and digital offerings at LiveWorld. With 18+ years of experience, her mix of strong leadership, technical expertise, and skillful communication ensure that LiveWorld clients have the innovative digital strategies they need to disrupt their industries.

Click to see Martin Bishop bio
Martin Bishop Vice President, Client Services

Martin works closely with our clients to develop high-impact social media strategies so that they can make the most of its opportunities. He also oversees day-to-day activities of some of our largest clients’ social media programs on channels including Facebook, Twitter, Instagram and YouTube.

Click to see Danny Flamberg bio
Danny Flamberg Vice President, Strategy - HCP

Danny is a pioneer in crafting compelling strategies, devising breakthrough messaging and embracing omnichannel thinking. He’s masterful at leveraging broadcast, digital, video, mobile and social media to support leading and insurgent pharmaceutical and life science brands.

Click to see Rishi Kadiwar bio
Rishi Kadiwar Vice President, Strategy - DTC

Rishi works with clients to meet consumers at the intersection of innovation and customer experience. He partners with leading hospitals and pharmaceutical companies to drive marketing engagement by creating strategies that bridge both digital and physical touchpoints. He specializes in customer journey mapping, interpreting the voice of the customer, and design thinking.

Click to see Jena Dengrove bio
Jena Dengrove Vice President, Creative Director

Jena builds brands through storytelling that engages and inspires others to take action. She leads and oversees LiveWorld’s creative strategy and work ranging from comprehensive campaigns to day-to-day team production. This includes working hand-in-hand with her agency counterparts and teams to produce ideas and designs that are rooted in the brand aesthetic and voice.

Click to see David Houston bio
David Houston Chief Financial Officier

David oversees our accounting, resource management, financial transactions and investor relations.

CLIENT highlights

Leveraging Social to Solve Problems During an Unprecedented Time

Covid-19 resulted in a drastic rise in social communications and presented myriad new issues and concerns, as well as the opportunity to assist customers. As an essential business, Rite Aid needed to adapt to new norms in order to understand and serve changing customer needs. As social media became an indispensable mode for communication, our teams built a fully integrated successful engagement program.

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