Board of Directors
Peter Friedman, Chairman & CEO of LiveWorld
Peter Friedman is a social media visionary and veteran with over 40 years of experience in the space (29 at LiveWorld and 12 at Apple). He’s provided multiple global brands with strategic social media guidance and delivered hundreds of social media programs for them in multiple countries and languages. These include Unilever’s Dove Campaign For Real Beauty; HBO’s original show character-driven web site community; the American Express Member’s Project; Walmart’s social media programs; MINI Cooper’s Member’s Lounge; and one of the social media platforms that started it all, Apple’s revolutionary, industry-wide social network called AppleLink.Peter founded LiveWorld to help people and brands leverage the transformative power of online dialogue and relationships to create value together that they couldn’t do alone. He raised over $100 Million in private rounds and an IPO, grew the company to hundreds of employees, and managed its downsizing, survival, and re-invention through multiple market crashes, recessions, and resurgences. Prior to LiveWorld, Peter was Vice President & General Manager of Apple’s Internet Services Division, overseeing the creation and management of social media services such as AppleLink, eWorld, AOL, and Salon. His Apple tenure includes being a member of the original Macintosh division.He is a also a fine art photographer, celebrated public speaker, and author. You can view Peter's collection of books here! Peter holds a bachelor’s degree in American History from Brown University and an MBA from The Harvard Business School.
Jeffrey Hayzlett, Chairman and CEO of The C-Suite Network
Jeffrey Hayzlett is a change agent, focusing on leadership, innovation and change management to drive business growth. His signature humor and big, bold approach engages audiences to start thinking differently about their business. Jeffrey motivates audiences to become change agents and leaves them inspired to think big and do bigger.With decades of experience in business growth, communications, leadership and marketing, he shares his many successes – and failures – to give your company a new perspective on creativity, innovation, marketing, management and customer service.An online marketing, social media and mobile marketing expert, Jeffrey explores up-to-the-moment trends to help business survive and thrive in the increasingly competitive digital landscape and the future of marketing. He receives standing ovations and is considered a top professional speaker in the business and marketing industries. In short, Jeffrey is a subject matter expert that will knock your socks off and keep your audience wanting more.
Jennifer Sherak, former SVP & President, Specialty Physician Services at AmerisourceBergen
Jennifer Sherak is an inspirational pharmaceutical commercial executive. She is a proven visionary in leading company transformation in strategy, organizational structure, and product portfolio expansion. Founder of Saige Advisors, LLC, she currently provides expert commercial and strategy consultation services for pharmaceutical, biotech, wellness, and skincare industries. Prior to Saige Advisors, Jennifer served as SVP & President, Specialty Physician Services at AmerisourceBergen (now Cencora), a Fortune 10 company. In this role she led, grew, and reenergized a multi- billion-dollar business unit.Prior to Cencora, Jennifer had over 25 years of sales and marketing leadership experience in the pharmaceutical industry with a focus on oncology products. At Takeda Pharmaceuticals, she served as the Global Head of Oncology Pipeline Commercialization and Business Development. Prior to Takeda, she was the Global Commercial Strategy Lead for Hematology at Shire Pharmaceuticals leading integration efforts for the acquisition of Baxalta and expanding the global availability of leukemia medicines for patients around the world. Earlier in her career in the pharmaceutical industry, Jennifer held strategic commercial positions with Baxalta, Biodesix, Celgene, Bristol Myers Squibb and Novartis leading US and global commercial strategy teams and managing product lifecycle planning.Jennifer is passionately dedicated to helping companies succeed and grow in areas of high unmet need and mentoring up-and-coming leaders.
Bill Cleary, Senior Partner and Owner at Cleary & Partners
Bill Cleary leads Cleary & Partners, a small marketing firm based in Saratoga, California. In addition he sits on numerous boards; including Santa Clara University (business school), SUNY at Stony Brook (Human Origins, Dr. Richard Leakey), Wildlife Direct (Nairobi, Kenya), PGP and the Hillbrook School. Bill continues to work with web-based companies—and he is currently seeking companies to work with in the various “green sectors.”He began his marketing career in New York City in 1979, working on such formidable brands as Pepsi®, Pizza Hut® and Welch® Foods. In 1981 he joined Apple Computer and moved to Cupertino, California. In his four years at Apple, Bill played an instrumental role in the development of marketing programs, including sales promotional efforts, advertising and merchandising. In 1986, he joined Activision as the VP of Marketing. In 1987, he founded Cleary Communications, which later became CKS Group. While at CKS, he worked with partners Tom Suiter and Mark Kvamme to build an extraordinary company that helped launch major web-based brands including eBay, Amazon, Excite and Yahoo.Bill attended school in New York (SUNY Buffalo), receiving degrees in Social Science with an emphasis in anthropology. In addition, he participated in the Fullbright-Hays program in Cairo, Egypt at Ain Shams University.
Helen S. Chang, RPh, former Vice President, Marketing at Mesoblast Limited
Helen is a dynamic and driven pharmaceutical commercial executive with over 20 years of industry experience in both sales and marketing across multiple therapeutic areas including neurosciences, hematology/oncology and rare diseases. She has launched multiple products and managed professional teams and agencies. Helen is an experienced leader and thrives on working with teams to develop winning strategies to enable brands to achieve commercial success.During her career with major pharmaceutical companies, Helen has managed product P&Ls and led global brands. She worked last as the Vice President of Marketing at Mesoblast responsible for preparing for the launch of a rare disease product and building out the marketing function. At present, Helen is an independent management consultant advising her clients on launch strategy, commercial insight, and inline brand management.Helen holds a degree in pharmacy from Rutgers College of Pharmacy and is a licensed pharmacist. She is a native English speaker and is also fluent in mandarin Chinese. She and her husband live on the Jersey Shore and enjoys traveling and hiking in nature.
Carl Gustin, Chief Strategy & Marketing Officer, SpeciCare – New Options in Cancer Care
Carl is a senior executive with extensive experience in business management and marketing across diverse industries, including technology, healthcare, finance, retail, government, and media. Expertise spans investor relations, lobbying, product development, brand management, digital marketing, CRM, and industrial design. Held leadership roles in global corporations, emerging brands, startups, and agencies. Recognized as an Ad Age Top 50 Marketer and Delaney Marketer of the Year, with numerous advertising and PR accolades, including Clios and Golden Effies. Featured in major publications like The Wall Street Journal, The New York Times, and BusinessWeek. Contributed to Blueprint to the Digital Economy and authored white papers for MSI and Broadcast Magazine. Career highlights include launching Apple’s first PowerBook, leading Kodak’s digital transformation, developing the "InfoImaging" category for Wall Street analysts, and serving as Kodak’s CMO when it entered the AMA’s Marketing Hall of Fame. Also founded a top Midwest advertising agency and helped launch a successful FM radio station. Retired in 2018, he has served on multiple corporate boards and consulted for major firms, including Delta Air Lines and private equity groups. Charter member of M50, an elite network of top global CMOs.
