Strategy, advice, and inspiration for digital marketing and social media experts

HCPs & Social Media: Bridging the Virtual and Real Worlds

Millennial doctor HCP on social media - LiveWorld
Umar Siddiqui post by: Umar Siddiqui

Umar Siddiqui, MD is Medical Director at LiveWorld and a digital health professional with 15+ years of experience spanning clinical research, health-system leadership, strategy consulting, venture-capital and health technology. HCPs are engaging with providers and patients on social media platforms more than ever. So, how is the virtual world bridged with the real world? Collaborating […]

Creating Pharma Social Media Content that Breaks Through

Creating pharma social media content that resonates
Matthew Hammer post by: Matthew Hammer

Today, it’s harder than ever for pharmaceutical marketers to capture attention. They face noise from a surge in online usage, new platforms and fewer in-person events. How can marketers keep up and stand out? Keep the following in mind to create attention-grabbing and behavior-changing content. ONE: Understand what your audience wants. Patients want to be […]

Creative & Compliant Pharma Marketing

Creative & Compliant Pharma Marketing
Matthew Hammer post by: Matthew Hammer

The surge in digital and social media usage combined with the elimination of in-person events is creating new challenges and opportunities for pharma marketers to capture attention. Adding to the predicament are, new platforms such as TikTok and ever-changing targeting capabilities of existing channels make it difficult to keep up and remain competitive. Marketing and […]

Improve Customer Engagement with More Frequent, Quality Interactions

Customer engagement
Danny Flamberg post by: Danny Flamberg

More engagement is on the lips and on the wish list of every marketer. The common understanding is that “engagement” is an aggregate measure of a variety of interactions, which include clicks, likes, comments, shares, downloads, sign-ups, retweets and re-posts. Engagement is a proxy for conversion in environments where goods and services aren’t directly sold. […]

Marketers Source UGC for Authentic Voice of the Customer

User generated content - LiveWorld
Danny Flamberg post by: Danny Flamberg

There is a persistent belief in the wisdom of the crowd. In the public square, this belief plays out in our jury system. Online it plays out daily with the creation and trafficking of user-generated content (UGC). Each day hundreds of millions of photos, videos, social media comments, peer and product reviews, tweets, pins, conversations, […]

HCPs Are Changing Channels

Millennial doctor HCP on social media - LiveWorld
Danny Flamberg post by: Danny Flamberg

The pandemic has upended communications pathways, preferences, and practices for healthcare providers (HCPs). Standing expectations and approaches for communicating with peers, pharma representatives, and patients have been disrupted. Probably permanently. This forced sea change is being played out against significant background changes in the population of HCPs, their terms of employment, and lifestyle expectations. Digital […]

6 Factors Impeding the COVID-19 Vaccine Race

Covid-19 vaccine race
Danny Flamberg post by: Danny Flamberg

The race to develop a COVID-19 vaccine is complicated and challenging. The media is filled with wishful thinking, random prognosticators and a healthy dose of hype. A handful of efforts are entering Phase 3 clinical trials to test different vaccines. As developments occur, consider these six factors in evaluating the news. Developers. Some of the […]

6 Tactics to Zag Your HCP Marketing

Think Different zigzag HCP marketing
Danny Flamberg post by: Danny Flamberg

COVID-19 has been an incredible digital accelerator. Now every brand and every company, in the absence of in-person detailing and live congresses, is rushing to exploit digital and social non personal promotion (NPP). Brands are creating multi-stage email campaigns, MoA and KOL videos, social media posts and ads, display and retargeted digital ads, webinars, and […]

Migraine, Non-Hodgkin Lymphoma & Rare Diseases Thereaputic Market Analyses

Emerging therapies market anaylsis
Danny Flamberg post by: Danny Flamberg

While COVID-19 has captured the attention of the world, it hasn’t closed down exploration and development of new drugs and new therapies. In many sectors of the healthcare and biopharma universe, innovative thinking and new clinical approaches by entrepreneurial companies are competing to bring exciting and effective new products to market. LiveWorld studied several of […]

Maintaining Connections with – and Between – HCPs and Patients

Maintaining Connections With – and Between – HCPs and Patients
Danny Flamberg post by: Danny Flamberg

This article was previously published in PM360 on April 15, 2020. This is part 3 of 3 in the article series: Thinking More Digitally in the Age of Coronavirus “As hospitals struggle with a surge of coronavirus infection patients, a second crisis is brewing in physicians’ offices… steep drop-offs in visits as patients stay away, fearful […]