Strategy & Inspiration for Digital Marketing & Social Media Experts
Pharma Marketing’s Plot Twist: Adapting, Evolving, and Thriving Amid Regulatory Whiplash
The Only Constant in Pharma Marketing: Change If pharma marketers feel a bit dizzy lately, it’s not from too much caffeine; it’s from the constant back-and-forth of regulatory updates. As Adweek recently reported, today’s environment is defined by what industry leaders are calling “regulatory whiplash.” That volatility is forcing brands to rethink how they plan, […]
Read moreContent Moderation Still Needs to be Human Led
Until further notice, let’s assume that AI is in everything. But while speed, efficiency, and scale are among its leading attributes, let’s pause for a moment and recognize that it’s still a tool, and tools still require some form of human oversight. In the world of content moderation services, AI will be game-changing. But, while […]
Read moreThe FDA’s Crackdown Is Here: LiveWorld Helps Pharma Stay Ahead of What’s Next
We Know You’ve Seen the Headlines By now, every pharma marketer has heard about the FDA’s tougher stance on drug advertising. The New York Times even ran an opinion piece penned by the new FDA Commissioner himself, signaling just how high this issue sits on the agenda. But here’s the bigger truth: it’s not just […]
Read moreWhy Patients are Turning to Social Media for Medical Advice
For decades, the U.S. healthcare system has positioned itself as the most authoritative source of medical knowledge. But today, trust in that system is eroding. More patients are seeking health information on social media platforms like TikTok and Youtube, and even turning to AI-driven search tools for medical advice. The Growing Trust Gap in Traditional […]
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