Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
Essential Social Media Updates for June 2024: What Marketers Need to Know
As we move through 2024, the social media landscape is continuing to evolve, with platforms introducing new features, addressing legal challenges, and integrating AI. Here’s a look at the latest updates from major social media platforms in June 2024. Meta: Dominating the Charts and Navigating Regulations Meta continues to lead the social media world with […]
Read morePharma Influencer Marketing: Why Building Trust and Reaching New Audiences Matters More than Ever
Navigating the world of healthcare marketing can be tough, especially when it comes to rare diseases. Pharma marketers working on rare disease brands face unique challenges, from reaching small patient populations to raising awareness about uncommon conditions. But here’s the good news: influencer marketing can be a game-changer. In fact, your organization is likely already […]
Read moreSocial Media News and Platform Updates: May 2024
May has brought significant changes across the social media landscape, with platforms rolling out new features and tools to enhance user engagement and integrate more advanced technologies. Here’s a roundup of the latest updates: Meta Enhanced AI Creation Tools: Meta has introduced new AI-driven tools for Facebook and Instagram ads, including image generation, image expansion, […]
Read moreNavigating the Social Media Minefield: LiveWorld’s Solution to Crisis Management
Social media is unpredictable. A crisis is always just one comment away. The Challenge: Social Media Crisis Unleashed Negative word of mouth damages trust in products, sullies a brand’s reputation and directly impacts revenues. In the always-on social sphere, a single negative comment can trigger a chain reaction, leading to a full-blown social media crisis. […]
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