Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
Power Your Marketing with Insights from our Pharma Social Media Survey
Get Solutions for Your Social Media Marketing Challenges For more than two decades, LiveWorld has been strengthening relationships between pharma brands, patients, and HCPs. See our suite of solutions that can help your brand influence behavior and drive action. You can also contact us to discuss your specific needs at hello@liveworld.com As we pass the […]
Read moreHospitals create emotional connections using social media
In recent conversations with more than a dozen hospital marketers, a common desire and high priority is to increase brand awareness and expand engagement with patients, caregivers, care teams, HCPs and employees. As a result, hospitals are broadly embracing social media to reach constituent audiences at levels ranging from slight toe-in-the-water exposure to full on […]
Read moreThe Power of Online Communities: An Evolving Service Line Marketing Tactic
We live in a brand-new world—and I’m sure I don’t have to tell you that the way we view hospitals, healthcare systems, medical clinics, and the like is forever and irrevocably changed. The COVID-19 pandemic, of course, is the reason behind this tectonic shift, and institutions that used to be historically trusted and revered for […]
Read moreHealthcare and Pharma on TikTok : Taking a Pulse on the Marketing Opportunities
We’ve all seen the inventive lip-sync routines and hashtag dance challenges. With over 1 billion monthly active users, TikTok has undoubtedly taken the online world by storm. And its surging popularity has already attracted brands eager to join the creator-led platform. But the healthcare industry is generally taking more of a wait-and-see approach. Can they […]
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