post by: Danny Flamberg The pandemic accelerated the number and reach of HCP digital influencers. The urgent scramble for Covid-19 clinical and treatment information pushed the envelope on healthcare providers offering ideas, insights, opinions, and case studies on almost every social media channel. You will be surprised at the number of HCP influencers and the size and scale of […]
post by: Peter Friedman Lots of talk goes on these days about what’s wrong with Facebook and social media. Much of the conversation focuses on teen self-esteem, misinformation, and privacy. People make generalized fix-it statements, such as “break it up” or “get rid of engagement algorithms,” that realistically won’t solve the key issues. Some suggestions would likely have very […]
post by: Matthew Hammer Ohio University
post by: Umar Siddiqui Umar Siddiqui, MD is Medical Director at LiveWorld and a digital health professional with 15+ years of experience spanning clinical research, health-system leadership, strategy consulting, venture-capital and health technology. HCPs are engaging with providers and patients on social media platforms more than ever. So, how is the virtual world bridged with the real world? Collaborating […]
post by: Matthew Hammer Today, it’s harder than ever for pharmaceutical marketers to capture attention. They face noise from a surge in online usage, new platforms and fewer in-person events. How can marketers keep up and stand out? Keep the following in mind to create attention-grabbing and behavior-changing content. ONE: Understand what your audience wants. Patients want to be […]
post by: Matthew Hammer The surge in digital and social media usage combined with the elimination of in-person events is creating new challenges and opportunities for pharma marketers to capture attention. Adding to the predicament are, new platforms such as TikTok and ever-changing targeting capabilities of existing channels make it difficult to keep up and remain competitive. Marketing and […]
post by: Danny Flamberg More engagement is on the lips and on the wish list of every marketer. The common understanding is that “engagement” is an aggregate measure of a variety of interactions, which include clicks, likes, comments, shares, downloads, sign-ups, retweets and re-posts. Engagement is a proxy for conversion in environments where goods and services aren’t directly sold. […]
post by: Danny Flamberg There is a persistent belief in the wisdom of the crowd. In the public square, this belief plays out in our jury system. Online it plays out daily with the creation and trafficking of user-generated content (UGC). Each day hundreds of millions of photos, videos, social media comments, peer and product reviews, tweets, pins, conversations, […]
post by: Danny Flamberg The pandemic has upended communications pathways, preferences, and practices for healthcare providers (HCPs). Standing expectations and approaches for communicating with peers, pharma representatives, and patients have been disrupted. Probably permanently. This forced sea change is being played out against significant background changes in the population of HCPs, their terms of employment, and lifestyle expectations. Digital […]
post by: Danny Flamberg The race to develop a COVID-19 vaccine is complicated and challenging. The media is filled with wishful thinking, random prognosticators and a healthy dose of hype. A handful of efforts are entering Phase 3 clinical trials to test different vaccines. As developments occur, consider these six factors in evaluating the news. Developers. Some of the […]