Strategy, advice, and inspiration for social media experts

New Marketing Opportunities Throughout the Patient Journey

Matthew Hammer post by: Matthew Hammer

Dawn Lacallade, Chief Stategist and Healthcare Practice Lead at LiveWorld hosted a webinar, “New Marketing Opportunities Throughout the Patient Journey.” where she covered how marketers can capitalize on new opportunities to engage and influence your audience. Learn about the healthcare and consumer trends that are opening up new opportunities to connect with patients, caregivers and […]

Five Questions with LiveWorld’s Creative Director, Jena Dengrove

Jena Dengrove
Matthew Hammer post by: Matthew Hammer

Meet Jena Dengrove, Creative Director here at LiveWorld. What makes awesome, memorable creative for pharma? In any genre of creative, identifying what an audience needs and what resonates with them, results in the potential to reach them in a meaningful way. That ability to authentically connect with someone becomes incredibly motivating as a creative person. […]

Ethical Leadership is a Choice – The Right One, But Still A Choice

Ethical Leadership - LiveWorld
Peter Friedman post by: Peter Friedman

While applauding Duff McDonald’s effort to cast a light on structural ethics problems in business with his Nov 27 Vanity Fair article on the Miseducation of Sheryl Sandberg, I take issue with his placing the blame on the Harvard Business School (HBS). There is more at work here regarding individual choice and overall culture. The […]

Does Your Social Media Strategy need a Reboot?

Social Media Strategy Workbook - LiveWorld
Matthew Hammer post by: Matthew Hammer

Quarterly reviews are recommended for Pharma Marketers Social media is an incredibly powerful way to connect with your customers, learn more about them, and engage in conversations that become brand experiences that can drive product awareness, increase transactions, and boost loyalty. In fact a 2018 study by Nielsen confirms that social media is ranked as […]

Making Facebook Marketing Work For You

Facebook Marketing
Dawn Lacallade post by: Dawn Lacallade

Using Facebook for your pharmaceutical marketing While Facebook has the best advertising and targeting platform, the recent changes limiting the ability to target consumers by condition or symptom might limit the use of Facebook by healthcare and pharmaceutical marketers in 2018. The Power of Influencers With these changes, pharmaceutical brands should consider using influencer campaigns […]

Adverse Event Reporting on Social Media for Pharma Companies – Problem Solved

Adverse Events for pharma brands
Dawn Lacallade post by: Dawn Lacallade

Solutions for Adverse Events Reporting and Management can keep Brands FDA Compliant Pharma brands shouldn’t delay their use of social media due to the risk of adverse events reporting. Patients regularly use social media. In some cases, patients seek input and answers from social media before they visit their doctor. A recent survey of doctors by Cello […]

Instagram for Customer Service, Marketing and Business

Instagram social customer service LiveWorld
Bruce Dembecki post by: Bruce Dembecki

Now you can leverage Instagram for Customer Service Social media is nothing new for organizations wanting to engage with customers for sales, marketing and customer service, but until recently, Instagram was limited in its capacity. It’s inability to scale left it out of the mix. With Instagram’s API update, organizations have a new channel they […]