Strategy & Inspiration for Digital Marketing & Social Media Experts
GEO vs. SEO – The Next Era of Search
As a Media Director, I’ve seen search evolve from ten blue links to rich snippets, voice results, and now AI-generated answers. The arrival of Generative Engine Optimization (GEO) is more than just a trend; it’s a shift in how audiences find, consume, and trust information. And yes, it’s already reshaping the way we think about media […]
Read moreBeyond Keywords: Navigating Google Ads’ AI Revolution in Healthcare Marketing
In 2025, Google Ads is undergoing a transformative shift driven by artificial intelligence (AI). This evolution isn’t just another platform update, it’s a seismic change that will redefine how marketers across industries, including healthcare marketing agencies, approach digital advertising. The End of the Keyword Era? According to News Minimalist, Google is moving away from traditional […]
Read moreAI and Human Thinking: Divergence Meets Convergence
When people talk about artificial intelligence, they often focus on how much AI can do. But just as important is what AI leaves undone — and how humans fill that gap. Tools like ChatGPT are great at generating a wide range of ideas, possibilities, and options. In other words, AI excels at divergent thinking. But […]
Read moreTake Control of Your Brand Reputation on AI Search Engines
With the rapid adoption of AI-powered search engines like ChatGPT, Gemini, and other large language models (LLMs), the way consumers search for healthcare information is evolving. AI engines are quickly becoming a primary source of information for consumers, patients, and even healthcare providers researching diseases, treatments, and pharmaceutical brands. But have you considered what AI […]
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