Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
August 2024 Social Media Updates: New Features on Instagram, TikTok, and Meta
August was jam-packed with updates across all the social platforms we love (and some we love to hate). From Instagram carousels expanding to 20 frames, to new features on TikTok, there’s a lot to unpack. Plus, some surprising news from Meta, X (formerly Twitter), and Snapchat. Here’s a quick breakdown of everything that went down […]
Read moreEverything You Wanted to Ask – or Haven’t Thought To Ask – About AI Overviews.
What is it? How does it work? How is it affecting search? And what does your company need to do about it? “Google it.” These words have become the go-to response for any question that comes to mind – so much so that the phrase has even been meme’d and merchandised. Google itself is not […]
Read moreVetting and Moderation Pharma Influencers
Pharma Has Embraced Influencer Marketing Historically, the pharmaceutical industry has hesitated to adopt influencer marketing on social media due to stringent regulations and risk management concerns. However, as patients increasingly turn away from inauthentic ads and seek genuine voices on social platforms, pharma companies are beginning to recognize the potential of influencer marketing to engage […]
Read moreJuly 2024 Social Media Trends: Essential Insights For Marketers
August is here, and while we’re gearing up for the spooky season, there’s nothing scary about the latest social media updates. Here’s what’s new across major platforms this month. Meta Meta continues to innovate, particularly with AI enhancements and ad capabilities: Legal Scrutiny: The EU Commission claims Meta’s ad-free subscription violates the DMA. AI Labeling […]
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