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Download the Free Preview PDF of the new book, The CMO’s Social Media Handbook by LiveWorld CEO, Peter Friedman

A Step-by-Step guide for Leading Marketing Teams in the Social Media World


Latest Social Stories

  • Actionable Insights White Paper cover

    March 12

    How To Find ROI From Your Social Media Marketing

    Social media is considered an emerging industry. Not every brand is using it as part of their marketing mix and as a result, there is still some skepticism to whether it can provide a return on investment (ROI) for brands. Because brands are using social media for business–and not altruistic–reasons, it’s important be able to […]

  • Marketing Mavericks logo

    March 10

    Peter Friedman, featured guest on Marketing Mavericks

    Peter Friedman, Founder and CEO of LiveWorld, was recently the featured guest on TWiT’s Marketing Mavericks netcast. Peter spoke with Marketing Mavericks about his career at Apple and the founding of LiveWorld. He also shares social media and marketing advice from his storied career, and talks about his hit book The CMO’s Social Media Handbook. […]