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A Step-by-Step guide for Leading Marketing Teams in the Social Media World


Latest Social Stories

  • SocialTimes_150

    August 20

    Brandjacking: How to Prevent Trolls and Other Internet Pirates From Harming Your Brand

    Target was recently a victim of a brandjacking troll. As a result the story was reported on the news, and not necessarily in a very admirable way. When Target announced it was removing gender descriptions from in-store signage, people reacted to this news via the brand’s Facebook page. In an almost comic-able manner a brandjacking […]

  • social-media-explorer 150 logo

    August 12

    Forget your Follower Numbers, It’s Time to Focus on Engagement

    “Social media is now an engagement venue.” Thanks Peter. We couldn’t say it any better. Our CEO, Peter Friedman has written a new article for Social Media Explorer. What Peter shares in the article could not ring more true. Brands need to stop concentrating their efforts on large numbers of fans and followers. These metrics […]