A Step-by-Step guide for Leading Marketing Teams in the Social Media World
Social Content Marketing Company
Software & Services to Scale Human Engagement in Social Media
- Strategy Connect business goals to effective social programs with clarity.
- Engagement Conversational content and software deepen customer relationships.
- Moderation Human moderation scaled by technology protects the brand in social media.
- Insight Actionable insight tells you what your customers think and what to do about it.
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Peter Friedman, LiveWorld CEO, Launches New Book, “The CMO’s Social Media Handbook: A Step-by-Step Guide for Leading Marketing Teams in the Social Media World”
Friedman Offers Marketing Professionals Actionable Advice to Leverage Social Brand Identity SAN JOSE, CALIFORNIA and NEW YORK – September 16, 2014 – Peter Friedman, social media pioneer, CEO and Chairman of LiveWorld, a social media company providing services and software for Fortune 500 companies, brings 30 years of experience to “The CMO’s Social Media Handbook: […]
I first got to know Starbucks CEO Howard Schultz in the late ’90s when I produced a virtual live event that featured both Schultz and Mark McGuire speaking on behalf of a social cause. The event took place on Talk City, a consumer-community website that LiveWorld created and managed during that period. During the run-throughs […]