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  • huff-business-homepage

    April 23

    How To Become A Social Storyteller

    Our own LiveWorld CEO, Peter Friedman, has written an article on how to be a social storyteller for the Huffington Post. Peter shares the basics of social storytelling, such as, not just using social to make announcements and broadcasting, but moving to asking customers for their stories, creating and participating with them, engage with them. [...]

  • heartbleed logo

    April 12

    Thou Bleeding Heart – Brand Response to the OpenSSL Security Bug

    With the widespread media coverage of the Internet security bug known as the Heartbleed bug, people are understandably anxious to know how exposed they are and what they can do to protect themselves. Brands are also understandably nervous to talk about security vulnerabilities in social channels for fear of stoking more anxiety among customers — [...]