An Executive’s Guide to Leading Social Media Marketing Across the Organization

liveworld post by: liveworld

PetersLiveWorld CEO, Peter Friedman, has written an informative new article for the C-Suite Network. In the article, Peter shares his experience working in social media with chief marketing officers and marketing executives.  He explains how engagement with customers is important, and how to lead on social media across a large enterprise. As Peter states in his article, “Marketing doesn’t have to completely own social, but it should lead social on behalf of your company. It may only be the marketing department that’s thinking about social right now. It may even be only you who’s thinking about social. But that’s going to change, quickly.” Peter goes on to explain and lay out strategies for social media to become core to your business.

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