You’ve thrown a party to celebrate a milestone birthday and—sometime between the champagne and the crudités—you make a speech about the wonders of, well, you. You boast about giving up simple carbs and the time you shoveled your neighbor’s driveway without being asked. And watch how many push-ups I can do!
You wouldn’t do that, but you may be committing equally boorish behavior on social media channels such as Facebook and Twitter. Peter Friedman, founder and CEO of LiveWorld, a user content management company, coaches companies such as Starbucks, Mattel, Kraft and McDonald’s on social-media strategy, and he shares some tactics for making sure you aren’t an online party pooper.
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