LiveWorld founder and CEO Peter Friedman was interviewed by Sushant of Trep Talks. In the interview Peter shares what it takes to create conversations among and with your customers on social media. Peter also shares his experience at Apple, how his time there affected the rest of his entrepreneurial career, and his work with social. Sushant and Peter also speak in depth about the work that LiveWorld has done for Zoetis Animal Health, HSBC and eBay.
You can request a Free PDF of Peter’s new book, The CMO’s Social Media Handbook, here.