Social Media Solutions For Pharmaceutical Companies
Manage Adverse Events And FDA Compliance On Social Media
Your brand’s customers are active on social media and sharing adverse events. In order to stay compliant with the FDA, it’s crucial to have the processes and social media solutions in place to properly identify, report, track, and manage your products’ adverse events discussed on social media. LiveWorld’s social media solutions for pharmaceuticals combine the intelligence and compassion of human beings scaled with the efficiency and scalability of software automation. This way, every adverse event is spotted – and your brand remains FDA compliant.
For the pharmaceutical industry LiveWorld offers adverse events management, content review & monitoring, insights & analytics, strategy & content management, and community management. Our pharmaceutical programs include real-time notification and escalations, as well as reporting and archiving of conversations for regulatory compliance. Backed by proven workflows and FDA audit compliance, our solutions have been cited as an industry best practice by a major pharmaceutical’s internal audit department.
Adverse Events Management
Pervasive monitoring of social properties to ensure compliance
LiveWorld’s Adverse Events Management solution enables the review, escalation and archiving of adverse events for full FDA compliance, providing marketers with worry-free compliance.
Social media can provide great benefits to marketers, but pharmaceutical companies must be vigilant to identify adverse events mentioned in posts. To remain compliant with the FDA, it’s crucial to have the right social media processes in place to fully manage any adverse events that your customers discuss.
Adverse Event Management from LiveWorld uses our recognized dual-monitoring process which seamlessly blends human review with our conversations management software for the identification, routing and reporting of adverse events. With both eyes and technology watching out for your brand, your social media marketing has the peace of mind knowing your brand and products have 24/7 coverage for adverse events.
You can rely on Adverse Events Management to:
- Provide lightning-fast identification of adverse events from off-label usage or unintended effects for assurance.
- Route detailed and inclusive alerts of adverse events to cross-functional teams, like MedReg, legal or pharmacovigilance.
- Collect full documentation of adverse events in conversations for uninterrupted, comprehensive reporting and compliance records.
With LiveWorld you’re able to use social marketing backed by proven processes which are vetted and recognized as best practices by some of the largest pharmaceutical brands in the world.
Insights & Analytics
Inspiring smarter marketing decisions with data-driven insights
LiveWorld offers real-time insights and analytics from our active social listening for smarter marketing decisions. Whether it’s the improvement of marketing programs, competitive analyses, or product development, our data helps you measure the effectiveness of your social campaigns and presence.
Listening to your customers on the social web is the best way to quickly identify growth opportunities, perform product and competitive research, and make faster marketing decisions. Our Insights & Analytics programs help you move beyond assumptions to give you hard data within context to represent exactly what people think about your brand. Using LiveWorld agents, our industry-leading conversation management software and 3rd party social tools, we make sure you have metrics to back up every decision.
Improve your marketing programs and leverage our deep experience in the pharmaceutical industry. With LiveWorld, you won’t miss adverse events normally overlooked by other vendors.
You can rely on LiveWorld Social Media Insights & Analytics to:
- Provide your marketing team with customer and patient social data for smarter decision-making.
- Understand patient tendencies through intelligent trend recognition and uncover what influences them.
- Analyze and improve the patient’s journey through the measurement of satisfaction, delivery methods and prescription pricing.
When you combine LiveWorld Insights & Analytics and active social listening, you can confidently eliminate the guesswork and optimize your social marketing programs through data-driven decisions.
Developing and fostering successful communities
LiveWorld Community Management, Patient Support & Engagement solutions offer pharma marketers an easy way to establish public or private communities that deliver patient support, advocacy and education while cultivating an ideal platform to receive direct feedback from patients.
Great outcomes can result when pharmaceutical brands take the initiative to go beyond product innovation to promote patient engagement. Through supportive communities that provide disease-state awareness, regimen education, and compassionate encouragement, pharma brands can build relationships, drive loyalty and enhance awareness among patients.
LiveWorld Community Management Services allows pharmaceutical companies to custom create patient or disease-state communities that inspire conversations at multiple stages of the patient journey.
LiveWorld Community Management, Patient Support & Engagement solutions enable you to:
- Respond to patients with compassion, disease-state awareness and empathyand encouragement with 1-on-1, personal conversations.
- Provide peer support, guidance and advice at all stages of the patient journey by connecting patients with people like them, and health care providers in educational and supportive communities.
- Free up your marketing team from community response, with 24/7 LiveWorld agents trained according to your strict guidelines for compliance and marketing objectives.
LiveWorld-developed patient communities are dynamic and responsive social presences. We make it easier for patients to find information and develop relationships with fellow patients/survivors while engaging with brands directly in a friendly and compassionate environment.