Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
The real social in social commerce
Yesterday I came across Heidi Cohen’s thought-provoking collection of 19 social commerce definitions. While it may seem that 19 definitions is enough, I have a slightly different slant to add to the mix, along with a social commerce hierarchy. Social commerce is offline or online shopping facilitated by or otherwise involved with social media. For centuries […]
Read moreNew marketing opportunities abound with latest Facebook changes
Written by former LiveWorld employee, @BryanPerson. Facebook has unveiled a slew of changes to its platform and the user experience over the past week, including the major announcements and launches at last week’s f8 conference. What does it all mean for brands? Here’s our walkthrough of the most relevant changes: New Timeline for user profiles now; […]
Read moreALL hours are business hours
At LiveWorld, with our history rooted in real-time online interaction and online events, we’ve always taken a 24-hour, global point of view. As our clients deal with the proliferation of customer content flowing their way, we’re seeing numerous pain points emerge: Need for brand protection through timely interaction consistent with customer expectations and values Exponentially […]
Read moreThe Facebook approach to location
Facebook has announced a sweeping set of sharing and privacy changes for users, including a “phasing out” of its check-in based structure for Places. While dwarfed by the news of Steve Jobs departure from Apple, these changes have many pundits declaring defeat for Facebook and a triumph for Foursquare in the field of location-based services. I disagree. I think Facebook is […]
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