Inspiration for Digital Marketing & Social Media
Why APPs Belong at the Center of Your 2027 HCP Marketing Plan
“HCP” is a useful abbreviation. It becomes considerably less useful when we ask it to double as an audience strategy. Put every healthcare professional into one bucket, and your media plan may look wonderfully efficient. Whether it reflects the people making treatment decisions is another question. A tidy spreadsheet has never treated a patient. For […]
Read moreAI Adoption in Healthcare Has a Nursing Gap and That Matters for Marketers
Artificial intelligence is quickly becoming part of the healthcare ecosystem, from clinical decision support and documentation to patient education and administrative workflows. But adoption isn’t happening evenly across healthcare professionals. One of the most important gaps may be between physicians and nurses. According to data highlighted by EMARKETER, 57% of physicians regularly use AI at work, compared with just 41% of nurses. […]
Read moreStop Guessing What APPs Need: Build HCP Marketing With Them
Pharma marketers increasingly recognize that nurse practitioners and physician assistants (NPs & PAs) are essential to the treatment journey. Yet in many organizations, Advanced Practice Providers (APPs) are still treated as a secondary segment of a physician-focused HCP strategy. The assumption is that existing HCP campaigns already reach APPs. The same clinical messages, creative assets […]
Read moreSocial Media Comments Impact AI Results. Turn Them On!
Over the years, Pharma has been in a game of tug of war regarding turning on social media comments. On one side you’ll find those who believe that there is value in “comments on”. On the other side are those who struggle with risk versus reward, or with proving ROI. With AI search rising in […]
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