Liveworld
Strategy, advice, and inspiration for digital marketing and social media experts
Slides from my Blogging 101 presentation
Written by former LiveWorld employee, @BryanPerson Yesterday afternoon, I led a Blogging 101 presentation at an all-day seminar on social media, held by San Antonio Chapter of the Public Relations Society of America (PRSA). Here are the slides from my presentation: View SlideShare presentation or Upload your own. (tags: prsasanantonio blogging)
Read moreCommunity management in mature communities
Online communities are like offline communities. First, you’re new and inexperienced; then you know the ropes. Eventually you become thoroughly integrated and familiar with the culture. Finally, you may develop connections and friendships with a subset of the group, which then begins to meet separately from the whole. When cliques form like this, new arrivals […]
Read moreWhy negative feedback is good for your community
Written by former LiveWorld employee, @BryanPerson Here’s an interesting nugget from Mitch Joel’s recent post wrapping up the Shop.org Annual Summit: On customer ratings and reviews site, “a negative review converts more effectively into a sale than a positive review.” At first, this might sound counter-intuitive, but think about it: If you’re looking to buy a […]
Read moreA blog is not a community
Peter Kim hits on an issue today that I alluded to in a SocialVoice post last week: the real definition of community. It’s troubling — though not entirely surprising — to see that word thrown around so carelessly, as if a blog or a message board on its own is a community. It isn’t. Without people congregating, connecting, […]
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