A blog is not a community

September 23, 2008
Posted by: Matthew Hammer, VP- Marketing

Peter Kim hits on an issue today that I alluded to in a SocialVoice post last week: the real definition of community.
It’s troubling — though not entirely surprising — to see that word thrown around so carelessly, as if a blog or a message board on its own is a community. It isn’t. Without people congregating, connecting, and building relationships around a shared interest on that forum or blog, there is no community — only an empty room (or a blogger talking to himself).
The distinction here is important — and it’s one that we continue to make in conversations with current and prospective clients.