Strategy, advice, and inspiration for digital marketing and social media experts

Facebook comment plugin good for brands

3 March 2011
Posted by: Jenna Woodul

For some time, it’s been possible for you, as an individual, to sign into Facebook-integrated brand sites with your Facebook account, comment on content, and then elect to have the comments posted to your Facebook profile’s Wall. In a promising addition, Facebook has added a new comment plugin, so that now, when your friends chime […]

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CMAD: A salute to community managers

24 January 2011
Posted by: Jenna Woodul

In its second year, today’s Community Manager Appreciation Day (CMAD) was started to thank those folks who work on behalf of customers, trying to improve their online experience, represent the community to brand management, and speak for brands to the community. Community Managers spend their time making online environments feel comfortable, initiating and supporting customs that create […]

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5 top Facebook marketing tips

21 January 2011
Posted by: Matthew Hammer, VP- Marketing

Written by former LiveWorld employee, @BryanPerson Don’t forget to make your company’s Facebook Page human …  especially if you want to reach humans! That was one of my favorite takeaway from yesterday’s outstanding MarketingProfs webinar on Facebook marketing by Ekaterina Walter (pictured), a social media strategist at Intel. Ekaterina’s talk mixed big-picture Facebook marketing strategy for businesses and brands with the nitty-gritty […]

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We are what we say: Why and how news outlets and politicians must manage the talk and behavior they influence

12 January 2011
Posted by: Peter Friedman, Founder, Chairman & CEO

Written by Peter Friedman and Jenna Woodul In the wake of last week’s shooting in Arizona, debate rages about whether the vitriolic dialogue in politics and news is a cause of the tragedy.We don’t know a direct link exists from that discourse to this disturbed young man’s actions. But we do know that words count. […]

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